Marketing Manager

Forestry Commission

Apply before 11:55 pm on Tuesday 28th September 2021


Reference number



£27,235 - £29,577


Executive Officer
Pay Band 5

Contract type


Business area

FC - Forestry England - North England Forest District

Type of role

Communications / Marketing

Working pattern


Number of posts



Grizedale (near Ambleside), Peil Wyke (near Cockermouth) in Cumbria or Bellingham (near Hexham) in Northumberland

About the job


North England Forest District is the largest in England, covering some 86,000ha, made up of 61,000 ha of forest and 25,000ha of open land in Cumbria, Durham, Lancashire and Northumberland. The District is managed by a multi-disciplinary team of more than 130 staff under the leadership of our Forest Management Director, Kevin May. Because we operate in some of England’s most remote areas, the economic activity we generate has a big impact locally and we are important stakeholders in many regional initiatives.

The forest area is 90% conifer and 10% broadleaf. Annual timber production is in the region of 550,000m3. The District has 45 SSSIs covering over 10,000ha and is a major contributor to nationally significant biodiversity projects which help red squirrels, water voles, ospreys, red kites, forest re-wilding, limestone woodland and blanket bog restoration. Our built and agricultural non-woodland estate is extensive and we are engaged in a programme of business development which will create opportunities for additional revenue.

Our visitor offer and experience is focussed on our five Forest Centres: Grizedale, Gisburn, Hamsterley, Kielder and Whinlatter. The nations forests in North England District attracts over one million visits per annum with a high proportion of these being overnight visitors in the region.

Job description

Forestry England’s mission is to connect everyone with the nations forests. We’re looking for a marketing and communications specialist to help us to grow our audience, tell our story, develop and manage our reputation across the north of England. We are looking for someone who is curious, creative, organised, and a great communicator, to join our small marketing and communications team.

This is an exciting time to join us. We have ambitious plans to grow the value of the nations forests; for people, nature and the economy. We’re improving the visitor experience, developing new accommodation products, and improving the health and wellbeing offer to wider society. We’re also growing the nations forests; expanding the area of our estate and enhancing wildlife habitats and biodiversity at a landscape scale. We do all of this, while continuing to deliver 550,000 cubic metres of sustainably grown timber to customers across northern England and south Scotland each year – an important story we need to tell.

England’s countryside inspires passion and debate; our operations take place in close proximity to local communities, and the landscapes we manage are appreciated by millions of people from around the world. So you’ll be politically astute when communicating about our work with an eye for detail and an appreciation of risk to help us manage our reputation.

In the context of climate, nature and health emergencies; the importance of our work has never been greater. We’re looking for opportunities to raise our profile regionally and nationally by telling our story. Likewise, engaging our geographically dispersed teams in the breadth of work we deliver with is an important challenge.

Reporting to the Head of Recreation and Communications (North England), you will work closely with area teams across the North of England and this can involve frequent travel (subject to COVID restrictions). You will work closely with peers across England, and with our national marketing and communications team.

Key work areas:
Growing our audiences

- Lead the development and implementation of Forest Centre marketing plans with Forest Centre managers, Active Forest Co-ordinators and the Arts Development Manager to grow our business and connect more people with the nations forests. Working collaboratively with regional tourism and health partners where appropriate.

- Plan, gather and interpret research and insights on customer needs and trends; and support our teams to respond to this with the development of new products, campaigns and external funding bids.

- Working with Forest Centre teams and the national marketing team to ensure effective implementation of national campaigns and our membership scheme in
the North of England. Ensure the business needs of North England are incorporated within their design and they contribute to business growth and customer engagement.

Managing our reputation
- Develop and implement proactive communications plans on specific issues; supporting a risk-based approach to reputation management. Liaising with communications managers in partner organisations as appropriate (e.g. National Park Authorities, emergency services, neighbouring land managers).

- Supporting the development of activities and events to engage local communities with our work.

- Responding to media enquiries; liaising with colleagues on the ground and our national media team. Maintain high-level oversight of all district social media channels; providing advice to colleagues on developing content and responding to feedback.

Telling our story
- Lead the proactive development and distribution of new content through Forestry England owned channels and external media.

- Work with members of the senior leadership team to improve employee engagement across the District through the development of internal communications activities and events.


Person Specification
Experience and Professional/Technical Expertise


- A track record of managing or supervising marketing and/or communications activity in the environment, heritage or tourism sector.
- Demonstrable experience of dealing effectively with national media and influencers
- Excellent creative, written and oral communication skills with proven experience of developing impactful social media/digital content
- Competent user of PC and Microsoft Office 365 including Word, Excel, Outlook and Teams.
- Experience in the use of social media as a tool for communicating with customers.

- Experience working with audience research to develop marketing insights and plans.
- Experience of internal communications to improve employee engagement.
- Working knowledge of using online platforms to create surveys.
- Up-to-date knowledge of using a website content management system.


We'll assess you against these behaviours during the selection process:

  • Leadership
  • Managing a Quality Service
  • Working Together
  • Delivering at Pace

We only ask for evidence of these behaviours on your application form:

  • Leadership


- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension
- 25 days Annual leave, increasing to 30 days after 5 years service plus 10.5 Public, Privilege and Additional Holidays

Things you need to know


Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours and Experience.
The application will require you to complete the following:

1. A CV showing your job history and experience including your key responsibilities for each role.
2. A Statement of Suitability (no longer than 1000 words) explaining why you are applying for the role and how you consider your personal skills, qualities and experience are suitable for the job, with particular reference to the criteria in the person specification and links to the key work areas.
3. Short real-life examples (no longer than 250 words) of how you demonstrate the following behaviour - Leadership.

Interviews are expected to be held on 7th October via Microsoft Teams

Application Process

As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.

You will also be asked to provide a 250-word statement on the lead Behaviour, Leadership.

Should a large number of applications be received, an initial sift may be conducted using the lead behaviour, Leadership. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.

Candidates will be assessed on the Behaviours listed in the Job Advert at interview, in addition to Experience.

Further Information

The duties of this post require the applicant to have a full current driving licence that enables them to drive in the UK. However, the Forestry Commission is willing to consider any proposals put forward by applicants that would allow them to do the job by any other means.

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

A reserve list may be held for a period of 6 months from which further appointments can be made.

Any move to Forestry from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing stating the job reference number in the subject heading.

New entrants are expected to join on the minimum of the pay band.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via as soon as possible before the closing date to discuss your needs.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :  Sally Burchall
Email :
Telephone :  07714431092
Recruitment team :
Email :

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact FCE by email: If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.

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