Digital Marketing Officer

Forestry Commission

Apply before 11:55 pm on Sunday 10th July 2022

 

Details

Reference number

215093

Salary

£27,235 - £29,577

Grade

Executive Officer
Pay Band 5

Contract type

Permanent

Business area

FC - Forestry England

Type of role

Communications / Marketing
Digital

Working pattern

Flexible working, Full-time, Part-time

Number of posts

1

Contents

Bristol is the preferred location. However, this role can be based from any Forestry England office, with regular travel to the Bristol office required.

Summary

At Forestry England we care for more land and trees than any other organisation in England. From small woodlands on the fringes of towns and cities, to vast areas like the ancient New Forest, for over 100 years we have been growing, shaping and caring for the nation’s forests.

The role

This is a fantastic opportunity to join a creative and data-driven digital marketing team to increase awareness of Forestry England and our work. In this role you will be managing schedules and content creators to deliver first-class digital content to support Forestry England’s communication goals.

This creative and exciting role will see you managing digital campaigns to meet our strategic goals. You will have the unique opportunity to work with colleagues throughout Forestry England to showcase how forests support people’s wellbeing, tackle climate change and offer a unique home for wildlife.

You will manage content creation within the team, identify trends and opportunities, and keep schedules and planners up to date.

You will manage partnerships and look for suitable influencers to share our stories, and liaise with the multimedia team so that our channels have fantastic video content.

You will also own the digital marketing metrics - using this data to support the continuous improvement of content and channel strategies.

Forestry England is aiming to grow its digital advertising and this role will be key to creating and evaluating our digital advertising campaigns to support commercial opportunities and increase brand awareness.

As part of a central digital team, you will be keen to share your knowledge.

You’ll build positive working relationships and lead on training, keeping internal staff guidance updated and well communicated.

You will also support our national marketing campaigns, liaising with colleagues, sourcing products and suppliers, and managing team admin.

Finally, you will manage the database and be the central contact for digital queries including those concerning data and GDPR.

This is a full-time role for 37 hours per week, which will normally be worked from Monday to Friday each week. However, the nature of the work includes the requirement to provide occasional scheduled social media cover at weekends or during public holidays and evenings (with the exception of Christmas Day).

As the post involves dealing with contacts across Forestry England, occasional travel with stays away from home is a requirement of this post.

Job description

Role purpose:

To increase support for the nation’s forests and sales of our products and services by managing the delivery of first-class digital marketing communications for Forestry England across social, email, website and advertising channels.

To lead the promotion of best practice in digital marketing content creation across Forestry England and work collaboratively to ensure content is aligned to wider priorities.

To own the digital marketing dashboards and be responsible for identifying new opportunities and areas of improvement or growth.

To support content creators to deliver engaging content and develop their skills.


Key Responsibilities:

Lead channel management and day to day content creation, working with the Digital Marketing Manager for guidance.

Monitor and evaluate our digital marketing and advertising output to ensure we are delivering on our plans and responding to emerging issues effectively.

Identify and nurture influencers to develop and share content, ensuring Forestry England’s story reaches a wider audience.

Stay abreast of digital and social media trends and ensure that our activity complies with relevant best practice guidelines and regulations.

Contribute to content creation, writing blogs, social posts, web content, advertising content and email.

Support the planning of national marketing campaigns, communicating key information to internal staff, sourcing products/suppliers, managing team admin.

Manage internal training and guidance for staff to ensure they have access to best practice information

Be the central expert for social, data, digital and GDPR queries for marketing

Line manage three digital marketing coordinators

Manage relationships with other internal teams

Responsibilities

We are looking for people with the following experience and qualities:

• Experience of managing and evaluating digital marketing channels in a professional capacity.
• Experience of email marketing and evaluation in a professional capacity.
• Experience of running and evaluating digital advertising campaigns.
• Experience of creating social media schedules.
• Experience of working collaboratively to deliver wider marketing campaigns.
• Excellent written and verbal communication skills.
• Experience of training and communicating best practice guidelines.
• Line management experience.
• Experience of writing digital copy for blogs and web pages.
• Understanding of the digital customer experience and user journey, and ability to apply best practice.


Person Specification – Essential Ciriteria

• Highly organised
• Creative with attention to detail
• Flexible and adaptable to change in fast-paced environment
• Collaborative and willing to share knowledge
• Ability to act on their own inactive
• Audience-focused

Person Specification - Desirable

• Willingness to maintain knowledge of new and emerging trends and how they contribute to the communications mix
• Relevant qualification in digital marketing

Behaviours

We'll assess you against these behaviours during the selection process:

  • Changing and Improving
  • Communicating and Influencing
  • Working Together
  • Managing a Quality Service
  • Delivering at Pace
• A Civil Service pension.
• A range of family friendly benefits.
• An environment with flexible working options.
• Learning and development tailored to your role.
• A culture which promotes a diverse and inclusive work environment.
• A range of wellbeing benefits including discounted access to an Employee Assistance Programme 24/7, Bike to Work Scheme, plus many more.
• 25 days annual leave plus 10.5 bank holidays/privilege days.
• Ability to buy or sell 2 days annual leave.
• 3 days volunteering per year.

Security

Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours and Experience.
Please be advised there are two stages to the recruitment process for this role, these are outlined below.

Stage 1 – Application sift

As part of the application process you will be asked to complete a CV and 750 personal statement. Further details around what this will entail are listed on the application form.

At sift stage, you will be assessed on your experience in line with the essential skills listed in the responsibilities section of the job advert.

1. A CV setting out your career history, highlighting specific responsibilities and achievements that are relevant for this role. Please relate your experience to this specific role.

2. A Statement of Suitability. In no more than 750 words please align your Statement of Suitability to the essential skills and experience outlined in the responsibilities section. Please use the STAR method (situation, task, action, result) to explain how your experience matches the criteria.

Desirable Experience will only be assessed in the event of a tie to make an informed decision.

If you are successful at application sift stage, your application will be progressed onto Stage 2 part of the Selection process.

Stage 2 - The Interview

The interview will be a 2 part process:

1. Completion of a small delivery task.

A 10 minute presentation will form part of the interview process to test the skills and experience specified in the advert.

Closer to the time of the interview, candidates will be sent details of the assessment, which will include the task and guidance for completing. Please be prepared for follow up questions from the panel, in relation to your presentation.

2. During the second part of the interview, you will be asked questions to demonstrate, how you meet the experience and behaviours specified in the advert.

Interviews will be held over video conferencing using MS Teams.

Sift and Interview dates are likely to take place within two weeks of the closing date.

Sift and interview dates to be confirmed.

Further Information

A reserve list may be held for a period of 6 months from which further appointments can be made.

Any move to Forestry England from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at here

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.

New entrants are expected to join on the minimum of the pay band.


This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via FCERecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
This vacancy is part of the Great Place to Work for Veterans initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

  • Name : Charlotte Cockell
  • Email : Charlotte.Cockell@forestryengland.uk

Recruitment team :

  • Email : fcerecruitment.grs@cabinetoffice.gov.uk

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact FCE by email: englandhr.services@forestryengland.uk. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.

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