Online Strategy Lead

Department for Business and Trade

Apply before 11:55 pm on Sunday 28th July 2024



Reference number



£53,560 - £63,481
National: £53,560-£60,118 London: £57,026-£63,481
A Civil Service Pension with an average employer contribution of 27%

Job grade

Grade 7

Contract type


Business area

DBT - CMRR - Office for Product Safety and Standards

Type of role

Market Research
Operational Delivery
Project Delivery

Working pattern

Flexible working, Full-time, Job share, Part-time

Number of jobs available



Birmingham, London, Teddington

Job summary

About OPSS 

Do you care about the safety of products and want to protect people and places? Can we use your skills, knowledge and experience to enable UK business to thrive? If the answer is yes, then we would like to hear from you! 
We are the Office for Product Safety and Standards (OPSS), part of the Department for Business & Trade. We are here for the purpose of making regulation work to deliver real world impact.

Regulation is a powerful Government tool to address market failures, influence behaviour and promote positive action. Crafted and delivered well, regulation can be an enabler of growth, innovation and efficiency. 

Since early 2018 we have been building a positive and creative team that enjoys a position of influence and respect within an organisation that continues to grow, most recently with the addition of construction products regulation planned. 

Our primary purpose is to protect people and places from product-related harm, ensuring consumers and businesses can buy and sell products with confidence 

Further information can be found on our website here 

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. We embrace diversity and promote equality of opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. There is a guaranteed interview scheme (DCS) for people with disabilities who meet the minimum selection criteria. 

Job description

Is the online marketplace a regulatory free-for-all? Not anymore!

The Office for Product Safety and Standards (OPSS) is building a powerhouse team within our Online and Supply Chain Enforcement (OSCE) directorate.

We’re looking for an Online Strategy Lead to help us develop and deliver our regulatory online strategy.

This is your chance to be a difference-maker! You will help spearhead the development and implementation of our ground-breaking Online Marketplaces Programme, whilst furthering our wider strategic e-commerce thinking. This program tackles the complex environment of online retail by ensuring platforms are free of unsafe and non-compliant products.

Millions of consumers will be kept safe, and thousands of businesses will be able to trade with the highest confidence, thanks to you and your team.

Here's why you'll love this role:

This role goes beyond managing a team – it's about shaping the future of e-commerce safety. Here's a breakdown of your key responsibilities:

  • Lead a Dynamic Team: You'll guide and empower a team of of Online Strategy and Engagement Managers, fostering a collaborative and results-oriented environment.
  • Forge Strategic Alliances: Work closely with the Assistant Director for Online Strategy to develop a unified vision for both the Online Marketplaces Programme and broader e-commerce landscape. Your systems-based approach will identify high-impact interventions for OPSS.
  • Influence at Every Level: Engage and present to senior stakeholders, including the Deputy Director for Online and Supply Chain Enforcement and leadership across OPSS and the Department for Business & Trade (DBT).
  • Build a Collaborative Network: Establish ongoing relationships with other e-commerce leaders within OPSS and DBT, fostering knowledge sharing and maximising impact.
  • Champion Online Safety: Become the central point of contact for the Online Marketplaces Programme, influencing the practices of businesses and industry stakeholders to prioritise consumer safety.
  • Gatekeeper of E-commerce Regulation: Coordinate and oversee regulatory activity and thinking regarding online marketplaces and the broader e-commerce sector across OPSS and DBT.
  • Effective Communicator : Design and deliver strategic engagement plans to support the Online Marketplaces Programme. Your communication skills will ensure audiences understand and act on vital safety messages.
  • Trusted Adviser: Prepare well-researched briefings for senior officials, collaborating with colleagues across teams to provide informed recommendations and context.
  • Efficient and Responsive: Manage commissions efficiently, even on short notice, considering the program, department, and government reputation.
  • Knowledge Management Champion: Ensure your team maintains a comprehensive record of briefings, keeping messaging current and reflective of program progress.

Person specification

Who are we looking for?

To thrive in this role, you'll have a proven track record of success in these areas:


  • Leadership with Impact: Demonstrate a history of leading effective teams, setting clear direction, and inspiring high performance.
  • Engagement Architect: Showcase your ability to develop and deliver high-profile engagement activities. You'll have a knack for coordinating with different teams to craft targeted messaging that resonates with audiences.
  • Strategic Advisor: Highlight your experience in drafting and coordinating well-researched briefings for senior officials. Your ability to provide insightful advice and context is crucial.
  • Master of Organisation: Prove you can excel in a fast-paced environment. You'll prioritise effectively, adapt to changes seamlessly, and maintain high-quality output under pressure.
  • Collaboration Champion: Showcase your expertise in building strong working relationships across teams, leveraging your influencing and interpersonal skills.
  • Strategic Thinker: Demonstrate a track record of either developing or delivering against successful organisational strategies.


  •  Experience in a regulatory environment would be advantageous, but is not essential.


We'll assess you against these behaviours during the selection process:

  • Seeing the Big Picture
  • Changing and Improving
  • Communicating and Influencing
  • Making Effective Decisions
Alongside your salary of £53,560, Department for Business and Trade contributes £14,461 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
  • Learning and development tailored to your role
  • An environment with flexible working options
  • A culture encouraging inclusion and diversity
  • A Civil Service pension with an average employer contribution of 27%

We recognise the challenges that people with (multiple) protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities

Please refer to the attached candidate pack for further information on our benefits.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.

Interviews for this vacancy will be conducted virtually. We will, however, consider in-person interviews by exception.

Please ensure that you check your emails regularly, as all updates from us will be sent to you this way.

To apply for this post, you will be asked to complete the following as part of the online application:  

  • A CV setting out your career history, with key responsibilities and achievements. Provide employment history that relates to the Essential criteria, and that any gaps in employment history within the last 2 years are explained. The CV should not exceed more than 2 x A4 pages.
  • A Personal Statement of up to 750 words, explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role in reference to the personal attributes & skills criteria.

It is likely that the sift will take place 1-2 weeks after the closing date and interviews 3-5 weeks after the closing date though this is subject to change.

In the event of a large number of applicants, an initial short sift will be conducted on the Personal Statement. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to assessment/interview. 

We will test your behaviours and strengths at interview. As part of your interview, you will be asked to deliver a short presentation, details will be provided prior to your interview.

Reasonable Adjustments

We are committed to supporting candidates so they can perform at their best throughout the recruitment process. This includes making reasonable adjustments to our process. In order to request an adjustment: 

Complete the ‘Assistance required’ section on the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. 

Alternatively contact the Government Recruitment Service at as soon as possible before the closing date to discuss your needs.  

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Candidate Support

You may want to join a virtual Candidate Support Session. These sessions include helpful tips and advice on the recruitment process, from application to interview.  

Please see attached Candidate Pack for further information on: Diversity and Inclusion; Benefits; Learning and Development; Working Patterns and what we deliver as a department. 

Further Information:

  • A reserve list may be held for a period of 12 months from which further appointments can be made. Reserve Lists will be for each location and appointments made in merit order based on location preferences.   
  • Any move to the Department for Business and Trade from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments.
  • The Department will not consider sponsoring a visa or issuing a Certificate of Sponsorship. We are unable to offer advice on any Visa and Immigration cases.  
  • New entrants are expected to join on the minimum of the pay band.  
  • Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty. Any applicant who has details held on the IFD will be refused employment.   
  • A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.  
  • Terms and Conditions are attached.  Please take time to read the document to determine how these may affect you.
  • Please note – the successful candidate will be expected to remain in post for a minimum of 18 months before being released for another role.
  • This role may be considered as a secondment opportunity. Please reach out to the hiring manager listed at the bottom of this advert to discuss.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing stating the job reference number in the subject heading. 

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

  • Name : Becky Allen
  • Email :

Recruitment team

  • Email :

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.
If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DBT by email:
If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.
For further information on bringing a complaint to the Civil Service Commission please visit their web pages: Click here to visit Civil Service Commission/Complaints

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