CMA1870 Senior Behavioural Insights Adviser

Competition & Markets Authority

Apply before 11:55 pm on Monday 5th June 2023



Reference number



£55,133 - £62,417

Job grade

Grade 7

Contract type


Business area

Data, Technology and Analytics Unit (DaTA)

Type of role


Working pattern

Flexible working, Full-time, Part-time

Number of jobs available



Belfast, Cardiff, Edinburgh, London, Manchester

Job summary

This is an exciting opportunity to use your expertise of developing behavioural insights and conducting behavioural research to help the Competition and Markets Authority (CMA) Behavioural Hub develop a better understanding of consumer issues and behaviour in the UK.

The CMA is the UK’s world-leading competition authority. Our purpose is to make sure competition works in consumers’ favour, and businesses treat their customers fairly. The Behavioural Hub supports the CMA’s mission to make markets work in the interests of consumers, businesses and the economy. The Hub work on studies and enforcement cases in close cooperation with economists, lawyers and other professionals, providing behavioural insights input and analysis, and deliver cutting-edge research into business practices and consumer behaviour. Our analyses have played an important role in several CMA projects, such as the CMA’s recent market study into mobile ecosystems.

Job description

As Senior Behavioural Insights Adviser, you will have a unique opportunity to be involved in cutting edge applied behavioural projects to address competition and consumer issues across UK markets.

You will be responsible for leading behavioural insights input on specific projects and cases, where you will work closely with competition and consumer experts as well as economists, lawyers and other professionals. These projects frequently include the analysis of consumer and firm behaviour and issues based on empirical evidence and behavioural literature, as well as advising on potential solutions and how to test them.

You will also lead on and contribute to cross cutting evidence / insight projects and publications on key behavioural themes in the CMA, as well as lead, support and co-design behavioural research which provides evidence for CMA enforcement action and market studies, in turn, resulting in meaningful change for consumers and competition.


  • Lead behavioural insights input for multiple fast moving CMA cases or projects. These projects frequently include analysis of consumer and firm behaviour and issues based on empirical evidence and behavioural literature, as well as advising on potential solutions and how to test them.
  • Lead on and contribute to cross cutting evidence / insight projects and publications on key behavioural themes in the CMA (e.g. deterrence, vulnerability), working with internal and external experts.
  • Lead, with supervision from Assistant Director, on team development of tools, methods and knowledge base to workshop, analyse and address behavioural aspects of CMA strategic and corporate issues.
  • Work as part of a Hub collectively with colleagues to establish and maintain a consistent behavioural offer (e.g. consultancy, capability building, evidence building and research) for the CMA.
  • Work with CMA data scientists, technology insight specialists, economists and market researchers to develop pipeline ideas and joint projects.

Person specification

  • Significant experience of developing behavioural insights to address policy, regulatory (e.g. competition and consumer) and/or corporate issues: gaining buy in for work from others, producing behavioural analysis of harms and advising on the design of solutions.
  • Experience conducting and using behavioural research to address problems, including for example: online experiments, lab experiments, field trials, natural experiments, behavioural design, qualitative and quantitative methods.
  • Excellent stakeholder management experience and the ability to work in partnership with professionals from other disciplines (e.g. lawyers, economists, subject matter and operational experts, HR professionals) to deliver projects.
  • Excellent communication and influencing skills, including producing high-quality outputs (e.g. presentations, publications) suitable for and used to influence non-technical audiences.
  • A postgraduate degree with behavioural science (e.g. psychology, behavioural economics) content – or the equivalent gained through relevant work experience.


We'll assess you against these behaviours during the selection process:

  • Seeing the Big Picture
  • Communicating and Influencing
  • Making Effective Decisions
  • Working Together

Technical skills

We'll assess you against these technical skills during the selection process:

  • Behavioural Insights

As well as the interesting and varied work you’ll do to contribute to effective competition in the UK, and to ensure consumers get a good deal when buying goods and services, you’ll also benefit from: 

  • An exceptionally generous pension scheme with a significant employer contribution and range of options, including a tax-free lump sum at the point of retirement and injury, ill-health and life assurance benefits
  • 25 days leave (increasing to 30 days over five years), plus 8 public holidays and an additional day off for the King’s birthday. In addition, you’ll be able to access a wide range of other types of leave as and when you need it, including generous maternity, paternity, shared parental leave and adoption options, as well as paid special leave for volunteering 
  • Season ticket loans, cycle to work scheme, flu vaccinations and eye tests
  • Access to the Civil Service Sports & Leisure, giving discounted gym membership, high street discounts, free access to UK wide attractions and a free Tastecard
  • A range of wellbeing benefits, including an employee assistance programme, flexible working options and family friendly policies, regular networking events and professional learning opportunities at work 

Any move to the CMA from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at” 

Like many other organisations, we operate a hybrid working model with a mix of office and home working. We believe this supports us to deliver our best work while allowing the flexibility to maintain balanced and healthy lives. We work at least 40% of our time from our office locations across the UK. 

If you’re already a civil servant being appointed on level transfer, you’ll retain your existing terms, including annual leave. If you are being promoted you’ll receive either a 10% pay increase or the new grade minimum, whichever is the greater. Applicants new to the civil service can be considered for appointment at a salary higher than the starting point indicated above, but not more than the advertised mid-point, depending on skills, knowledge, experience and qualifications. 

We are fully committed to being an inclusive employer and ensuring equal opportunities. We want a diverse workforce that reflects the consumers we serve. We welcome applications from under-represented groups, including ethnically diverse people, people with a disability, people with diverse gender identities and from people of different ages. 

We welcome applications from under-represented groups, including ethnically diverse people, people with a disability, and people with diverse gender identities.  

We are an accredited Disability Confident Employer and disabled applicants meeting the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview

Our Values 

The CMA delivers impactful outcomes for people, business and the UK economy.​ We are Ambitious and Evidence-based, and always strive for Excellence.​ We treat everyone with Respect, and are Collaborative and Inclusive.​  

Everything we do is underpinned by the Civil Service values: Honesty, Integrity, Impartiality and Objectivity. 

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

As part of the application process you will be asked to complete a CV, personal statement and an online application form. Further details about application requirements are listed on the application form. 
The selection process will comprise of the sift (CV & application review) and an interview. Interviews will be either conducted virtually, by Microsoft Teams.

In the sift all elements of the essential criteria listed under Person Specification (above and in the attached role profile) will be considered. 

The sift will take place week commencing 5 June 2023.

If your application is successful you will be invited to attend an interview. You will be notified via email to log-in to your Civil Service Account and book your interview slot. You will be sent an email with full details of your arrangements for interview. 
Interviews will be held week commencing 26 June 2023

The first part of the interview will comprise of a presentation, details of which will be forwarded in advance of the interview.  The second part of the interview will be a 45 minute -1 hour panel interview where you will be asked questions based on the Behaviours, Experience and Technical skills outlined in the role profile. 

Reasonable adjustments:

We want to make sure no one is at a disadvantage during our recruitment process because of a disability, condition or impairment. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

If you need a change to be made so that you can make your application, you should complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process.

For example, you may need wheelchair access at interview, or if you are deaf, a Language Service Professional. You might also require additional time to complete a timed assessment or a sign language interpreter to support with the relaying of information.

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

  • Name : Serena Connor
  • Email :

Recruitment team

  • Email :

Further information

If your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, you should contact in the first instance. If you are not satisfied with the response you receive you can contact the Civil Service Commission

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