Campaigns Advisor (Ref: 50547)

Ministry of Justice

Apply before 11:55 pm on Wednesday 8th December 2021

 

Reference number

168088

Salary

£34,262 - £38,373

Grade

Higher Executive Officer
HEO

Contract type

Permanent

Type of role

Communications / Marketing

Working pattern

Full-time

Number of posts

1

Location

This position is based at 102 PETTY FRANCE (MOJ) LONDON, SW1H 9AJ

About the job

Summary

Please refer to the Job Description

Job description

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

Campaigns Advisor

Job Title: Campaigns Advisor

No of role(s): 1

Department/ALB 1: Ministry of Justice

Location of post: MoJ HQ, 102 Petty France, London

Pay Band/Grade: IO, band C

Pay Scale: £34,262 - £38,373

About the role

Do you want to work on communications campaigns that can make a tangible difference to people’s lives, supporting some of the most vulnerable in society and keeping communities across the UK safe? If so, then the award-winning Ministry of Justice campaigns team is the place for you.

From supporting victims of sexual violence, reducing reoffending amongst prison leavers, to enabling citizens’ fair access to justice and promoting the UK’s world class legal services sector across the world, the MoJ campaigns team works across some of the most important issues in government.

The Campaigns Advisor role offers the opportunity to deliver first class communications and campaigns to influence public opinion and behaviour and help shape the perception of the MoJ’s work with key audiences. You will help areas of the business define their objectives, understand their audiences, create content for external channels and evaluate the impact and success of their communications.

The role is ideal for a hard-working, dynamic and creative communicator who has experience in developing, delivering and implementing campaigns and is passionate and confident about delivering first class communications in a fast-paced environment.

We welcome and encourage applications from everyone, including groups currently underrepresented in our workforce and pride ourselves as being an employer of choice. Find out more about how we champion diversity and inclusion in the workplace.

Key responsibilities

• Support the delivery of the MoJ’s priority campaigns.
• Work with other team members to develop, deliver and evaluate campaigns against clear objectives, outcomes and timeframes.
• Manage campaigns to time, focusing on delivering the agreed campaign objectives.
• Collaborate with colleagues inside and outside the Directorate, government departments and external organisations, to ensure the best results for the department; including building relationships with stakeholders to deliver campaign objectives.
• Identify and flag risks and issues by working closely with policy teams and understanding their needs and concerns
• Successfully deliver campaign messages across multiple platforms and channels working with stakeholders, partners and government.
• Develop excellent written content for external communications channels in support of campaigns and communications activity.
• Develop strong sector knowledge and a good understanding of the business priorities for different policy areas.
• Provide advice on language and tone and appropriate channels and tactics to policy colleagues.
• Act as an effective ambassador for the MoJ communications team in all interactions.

Person Specification:

Skills, experience and attributes

• Proven communication skills and previous communications experience.
• Creativity and keenness to develop and deliver innovate, low and no cost external communication campaigns, using digital and offline channels.
• Good organisational skills.
• An understanding of communication evaluation and keenness to act on the results.
• Effective and persuasive communicator, especially when working with senior colleagues.
• Strong written skills.
• Ability to respond positively and quickly to unexpected developments.
• Customer orientated with a focus on delivering a great professional service.
• Have personal impact.
• Ability to understand complex and technical policy issues and translate these for different external audience

How to apply

As part of the application process, you will be asked to complete a CV and a 1,000 word maximum personal statement of suitability. In your statement please provide examples of where you have met the relevant Civil Service behaviours (PDF) and competencies in the Government Communication Professional Competency Framework (PDF).

Civil Service Behaviours

We'll assess you against these three behaviours during the selection process:

Communicating and influencing

Communicate in a straightforward, honest and engaging manner, choosing appropriate styles to maximise understanding and impact. Encourage the use of different communication methods, including digital resources and highlight the benefits, including ensuring cost effectiveness. Ensure communication has a clear purpose and takes into account people’s individual needs. Share information as appropriate and check understanding. Show positivity and enthusiasm towards work, encouraging others to do the same. Ensure that important messages are communicated with colleagues and stakeholders respectfully, taking into consideration the diversity of interests

Working Together

Encourage joined up team work within own team and across other groups. Establish professional relationships with a range of stakeholders. Collaborate with these to share information, resources and support. Invest time to develop a common focus and genuine positive team spirit where colleagues feel valued and respect one another. Put in place support for the wellbeing of individuals within the team, including consideration of your own needs. Make it clear to all team members that bullying, harassment and discrimination are unacceptable. Actively seek and consider input of people from diverse backgrounds and perspectives.

Delivering at Pace

Show a positive approach to keeping the whole team’s efforts focused on the top priorities. Promote a culture of following the appropriate procedures to ensure results are achieved on time whilst still enabling innovation. Ensure the most appropriate resources are available for colleagues to use to do their job effectively. Regularly monitor your own and team’s work against milestones ensuring individual needs are considered when setting tasks. Act promptly to reassess workloads and priorities when there are conflicting demands to maintain performance. Allow individuals the space and authority to meet objectives, providing additional support where necessary, whilst keeping overall responsibility.

Government Communication Service Competencies

You are also expected to be proficient in each of the Government Communication Service competencies (Core) to IO level. These can be found in the Government Communication
Professional Competency Framework:

Government-Communications-Professional-Competency-Framework.pdf (netdna-ssl.com)

Insight

• Work with policy colleagues in a timely way to examine and define policy issues to be supported.
• Commission additional research to gain insight into issues, where required.
• Develop measurable communication objectives to support the delivery of policy.
• Use segmentation and mapping techniques to identify target audiences and potential partners.
• Ensure strategies take into account the recommendations and lessons learnt from evaluations of previous campaigns.

Ideas

• Demonstrate flexible, creative thinking. Test and refine ideas to develop innovative solutions.
• Confirm segmentation to ensure audiences are targeted effectively.
• Ensure the most appropriate and cost-effective channels mix and maximise the potential of digital channels.
• Develop plans, considering resources and budgets. Identify risks and plan mitigating actions.
• Embed evaluation and tracking into communication strategies. Determine evaluation criteria and consider how to assess the impact of communication.

Implementation

• Gather evidence to assess impact and effectiveness throughout the delivery of communication.
• Demonstrate strong written communication skills.
• Provide advice and guidance to colleagues on writing clearly for target audiences.
• Ensure communication products are cost effective and delivered to a high quality, representing value for money. Ensure supplier relationships are cost effective.

Impact

• Develop and deliver the overall evaluation approach for communication.
• Develop appropriate dashboards to support timely, effective evaluation.
• Analyse evidence to assess effectiveness of communication and identify lessons learned.

Technical Skills

Technical 1

Insight

Work with policy colleagues in a timely way to examine and define policy issues to be supported.

Commission additional research to gain insight into issues, where required.

Develop measurable communication objectives to support the delivery of policy.

Use segmentation and mapping techniques to identify target audiences and potential partners.

Ensure strategies take into account the recommendations and lessons learnt from evaluations of previous campaigns.

Technical 2

Ideas

Demonstrate flexible, creative thinking. Test and refine ideas to develop innovative solutions.

Confirm segmentation to ensure audiences are targeted effectively.

Ensure the most appropriate and cost-effective channels mix and maximise the potential of digital channels.

Develop plans, considering resources and budgets. Identify risks and plan mitigating actions.

Embed evaluation and tracking into communication strategies. Determine evaluation criteria and consider how to assess the impact of communication.

Technical 3

Implementation

Gather evidence to assess impact and effectiveness throughout the delivery of communication.

Demonstrate strong written communication skills.

Provide advice and guidance to colleagues on writing clearly for target audiences.

Ensure communication products are cost effective and delivered to a high quality, representing value for money. Ensure supplier relationships are cost effective.

Technical 4

Impact

Develop and deliver the overall evaluation approach for communication.

Develop appropriate dashboards to support timely, effective evaluation.

Analyse evidence to assess effectiveness of communication and identify lessons learned.

Responsibilities

Please refer to the Job Description

Behaviours

We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Working Together
  • Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

  • Please refer to the Job Description
  • Please refer to the Job Description
  • Please refer to the Job Description
  • Please refer to the Job Description

Benefits

• Access to learning and development

• A working environment that supports a range of flexible working options to enhance your work life balance

• A working culture which encourages inclusion and diversity

• A civil service pension

• Annual Leave

• Public Holidays

• Season Ticket Advance

For more information about the recruitment process, benefits and allowances and answers to general queries, please click the below link which will direct you to our Candidate Information Page.

Link: https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Things you need to know

Security

Successful candidates must pass a disclosure and barring security check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check.

See our vetting charter.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.
https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :  SSCL Recruitment Enquiries Team
Email :  Moj-recruitment-vetting-enquiries@gov.sscl.com
Telephone :  0845 241 5359
 
Recruitment team :
Email :  Moj-recruitment-vetting-enquiries@gov.sscl.com

Further information

Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles. I you feel a department has breached the requirement of the Recruitment Principles and would like to raise this, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance. If the role has been advertised externally (outside of the Civil Service) and you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: http://civilservicecommission.independent.gov.uk/civil-service-recruitment/complaints/

Share this page