Department for Work and Pensions
Apply before 11:55 pm on Sunday 29th January 2023
Type of role
Number of jobs available
Are you an experienced content designer?
Are you passionate about delivering high quality content?
Do you want to help transform services for the Department for Work and Pensions (DWP)?
We’re looking for enthusiastic and talented content designers and senior content designers to work on services that make a difference to people’s lives.
Content designers help people find out what they need to know, and do what they need to do, as simply and quickly as possible. It’s very challenging and very rewarding work for content designers who care about improving people’s lives.
The core purpose of our content designers is to focus on user needs:
• to make complex information and processes easy to understand and follow, and
• to help the government achieve the intended outcomes of its policies
What you’ll do as a Content Designer
Content designers meet users’ needs with content. They help people complete essential tasks.
A content designer is responsible for creating, updating and reviewing content for end-to-end user journeys. They make sure the most appropriate content is shown to users in the right place and in the right format.
A content designer is comfortable using evidence, data and research to make the right content decisions. They make sure users' goals are met and that a service or other product meets policy intent.
A content designer can work within a multidisciplinary team across digital and non-digital channels. They contribute to and use style guides and design patterns to produce consistent content.
Putting users' needs at the heart of their work, a content designer makes people's interactions as simple and speedy as possible.
What you’ll do as a Senior Content Designer
Senior content designer is an experienced practitioner who can take a high-level view of how a user's content journey maps to business processes.
They develop content strategy and solutions for complex services and other products working with digital and non-digital content.
A senior content designer maps and writes user stories and is responsible for content quality, including reviewing the work of others. They mentor content designers and may also manage small teams.
They lead on cross-government content projects and engage with the wider government content community.
If you would like to learn more about the role, please contact email@example.com.
We'll assess you against these behaviours during the selection process:
- Changing and Improving
- Delivering at Pace
- Seeing the Big Picture
- Working Together
We'll assess you against these technical skills during the selection process:
- Relationship Management
• An employer pension contribution of up to 27% For further information please click here.
• Annual leave rising up to 30 days, (based on your working pattern).
• Family friendly flexible working arrangements, such as hybrid working, job sharing, term-time working, flexi-time and compressed hours.
• Learning and development tailored to your role this could include industry recognised qualifications, coaching and mentoring.
• An inclusive and diverse environment with opportunities to join staff networks including: Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.
This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.
SEO Salary for this role is from £38,469 (Band min) to £41,480 (Band max).
G7 Salary for this role is from £50,155 (Band min) to £60,781 (Band max).
Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.
Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.
Existing Civil Servants who gain promotion may move to the bottom of the next grade pay scale or 10% increase in salary whichever would be the greater.
Selection process details
Stage 1: Application
Your application will consist of three parts:
1. A Personal Details application form.
2. Your employment history detailing your responsibilities, skills, accomplishments, plus your qualifications and relevant training. Please copy this information into the box field provided.
When giving details in your employment history, where possible you should show us that you:
• have experience of working at pace in an agile environment and from a digital perspective
• have exemplary spelling and grammar and experience of writing and editing using a style guide and plain English
• are able to take a user-centred approach to content design and explain design decisions in a way that other people understand
• are able to put forward the case for content design to senior stakeholders and product owners
• know how to plan user research and have experience of using data and user research to inform content decisions
• are able to handle constructive criticism of your work and to constructively review other people’s work
3. Personal statement: user-centred content design exercise. Details of the exercise are included in the Statement of Suitability section in the application form. There is a 1250-word limit.
The sift panel will use the information in your employment history and personal statement to assess your experience, skills and knowledge against the essential criteria above.
For Hints and Tips on completing your application visit our blog Getting Hired at DWP Digital .
Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign.
• You will be asked to complete your employment history any information that you would customarily share on a redacted CV should therefore be entered onto the application form.
• Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
• If your employment history/personal statement contains any personal details your application will be withdrawn.
Stage 2: Interview
If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the following Behaviours Skills:
• Changing and Improving
• Delivering at Pace
• Seeing the Big Picture
• Working Together
You will also be assessed against the following Technical Skills:
• Relationship Management
You will be asked to do a short (5 -10 minutes) presentation on a specific topic. Further details will be provided to candidates invited to interview.
Interviews will take place from early February.
A reserve list may be held for a period of 6 months from which further appointments can be made.
Reserve list candidates will be posted in merit order by location.
Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.firstname.lastname@example.org stating the job reference number in the subject heading.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.
Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms & conditions of employment, e.g. mobility, pay, allowances. Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP's terms & conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.
We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via email@example.com as soon as possible before the closing date to discuss your needs.
Complete the “Reasonable Adjustments” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
The evidence you provide in your application must relate to your own experiences. If evidence of plagiarism is found your application will be withdrawn.
Feedback will only be provided if you attend an interview or assessment.
Working for the Civil Service
Contact point for applicants
Job contact :
- Name : Felicity Smith
- Email : firstname.lastname@example.org
Recruitment team :
- Email : email@example.com
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission here to visit Civil Service Commission