Marketing and Communications Manager - Maternity Cover

Forestry Commission

Apply before 11:55 pm on Wednesday 17th April 2024



Reference number



£29,863 - £31,526
A Civil Service Pension with an average employer contribution of 27%

Job grade

Executive Officer
Pay Band 5

Contract type

Fixed term

Length of employment

12 months

Business area

FC - Forestry England

Type of role

Communications / Marketing

Working pattern

Flexible working, Full-time, Job share

Number of jobs available



Westonbirt, The National Arboretum, Tetbury, GL8 8QS

Job summary

Westonbirt, The National Arboretum, is one of the finest collections of temperate trees in the world. Its 600 acres is recognised as a Grade 1 landscape of national importance and includes ancient woodland and semi-natural grassland. Since 1956 it has been managed by the Forestry Commission (operating as Forestry England) to meet our mission 'to connect people with trees to improve the quality of life'. Our future vision is to be ‘a world leader in trees, inspiring people through education conservation, education and participation’. We will achieve this by building on our existing objectives that cover science, learning, wellbeing, volunteering and recreation.

The arboretum is a significant regional visitor attraction with over 550,000 visits annually, onsite businesses generate a turnover in excess of £6m and the arboretum makes an estimated contribution to the local economy of over £23 million. The tree collection itself is complemented and supported by high-quality visitor facilities, catering, retail and a range of events; particularly a 4 night concert series as part of Forest Live, a 12 night Christmas lights event and sporting activities. In the past decade a £7m redevelopment project has transformed the visitor experience with a new Welcome Building and car parking in 2014 and the addition in 2016 of the award winning STIHL Treetop Walkway and Wolfson Tree Management Centre. The arboretum has been accredited with a Visit England Gold Award three years running.

What will the successful candidate be doing?

This role will lead marketing and communications activity across a diverse range of channels and audiences driving new and repeat visits to the arboretum and our events through creative campaigns. The successful candidate will demonstrate the ability to deliver the commercial aspects of the role while also inspiring people through the promotion of our good causes of conservation, education and participation.

This is an exciting opportunity to work at a national heritage leisure attraction leading marketing and communications activity across a diverse range of channels and audiences driving new and repeat visits to the arboretum and our events through creative campaigns. The successful candidate will demonstrate the ability to deliver the commercial aspects of the role while also inspiring people through the promotion of our good causes of conservation, education and participation. This ranges from the overseas collection of seed from tree species threatened with extinction in the wild through to wellbeing activity hosted within the arboretum.

Job description

Key Work Areas

  • A full oversight of marketing, public relations and social media. Supporting the team to seek to develop on existing platforms and set achievable targets.
  • Support the team to be the media contact for Westonbirt and handle national and regional media enquiries.
  • Manage the production of creative marketing campaigns for events, seasons and our good causes. Collaborate with other teams to identify key messages and themes for campaigns.
  • Work with the national team to market Forest Live concerts and our new Christmas at Westonbirt event. Lead on the production of marketing materials and local partnerships with retail and tourism outlets.
  • Work closely with our Friends Charity to align messages across our channels including on the editorial board of the Westonbirt Magazine to include relevant content, ensure messages are clear and the content is on brand. Proofread as required.
  • Manage the Forestry England brand; making sure teams are aware how to use the Forestry England logo and Westonbirt name.
  • Support the team in filming and photography requests and planning content creation for our campaigns.
  • Oversee the arboretum’s internal communications processes ensuring that communication plans address the needs of staff, business partners and contractors.
  • Plan and monitor the communication and marketing budget, providing reports when required.

Person specification


  • A track record of managing or supervising communications and marketing in a busy commercial or cause led environment.
  • Experience in the management or supervision of staff and/or volunteers, budgets, contracts, contractors and partnership businesses.
  • Competent user of PC and Microsoft Office 365 including Word, Excel and Outlook.
  • Experience of the use of social media as a tool for communicating and marketing.


  • Experience in a busy visitor attraction and in large outdoor events in the heritage and/or environment sector.
  • Working knowledge of using email marketing software.
  • Working knowledge of using online platforms to create surveys.
  • Up-to-date knowledge of using a website content management system.
  • Full driving license


We'll assess you against these behaviours during the selection process:

  • Leadership
  • Managing a Quality Service
  • Delivering at Pace
  • Working Together
Alongside your salary of £29,863, Forestry Commission contributes £8,063 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
  • Learning and development tailored to your role
  • An environment with flexible working options
  • A culture encouraging inclusion and diversity
  • A Civil Service pension with an average employer contribution of 27%
  • 25 days annual leave on entry, increasing on a sliding scale to 30 days after 5 years’ service. This is in addition to 8 public holidays; This will be complemented by one further day paid privilege entitlement to mark the King’s Birthday.
  • A generous contributory pension scheme that you may enter as soon as you join where we will make a significant contribution to the cost of your pension; where your contributions come out of your salary before any tax is taken; and where your pension will continue to provide valuable benefits for you and your family if you are too ill to continue to work or die before you retire.
  • The role is available full time but we can discuss other options.
  • The role will be based at Westonbirt with flexibility for some optional blended working (see details below). Please be aware that this role can only be worked in the UK and not overseas.
  • Generous paid maternity and paternity leave which is notably more than the statutory minimum.
  • 3 days paid volunteering can be organised to take with team members or externally.
  • The government Tax-Free Childcare (TFC) scheme. Working parents can open an online childcare account and for every £8 they pay in, the government adds £2, up to a maximum of £2000 a year for each child or £4000 for a disabled child. Parents then use the funds to pay for registered childcare.
  • Reduction on Forest Live Music Event tickets and other staff discounts.
  • Occupational sick pay.
  • Support with professional fees and training relevant to continuing professional development.
  • Networking opportunities.
  • Thorough wellbeing offer including an Employee assistance programme and free access to the Headspace app.
  • All Forestry Commission staff are entitled to free parking at Forestry England visitor centres when displaying a current staff parking sticker in their vehicle.
  • 10% discount at Forest Holidays
  • 15% discount at Go Ape
  • Retail discounts, like 10% off Enterprise car hire and 20% off Snow + Rock
  • Blended working forms part of our flexible and inclusive approach to future ways of working. It is an informal arrangement which gives you the option to work some of the week from home, and some of the week from our Forestry Commission workplaces, subject to role requirements, business needs, and regular review. Informal blended working arrangements will be available as agreed with the line manager. Further information will be available for candidates invited to interview.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

This is a fixed term appointment for 12 months to cover maternity leave, if the post holder does not return there may be the opportunity of a permanent position.

As part of the application process you will be asked to complete your job history and 750-word personal statement. Further details around what this will entail are listed on the application form.

We will assess your application against the essential and desirable criteria; please utilise the job history section to showcase the skills you used in those roles.

Should a large number of applications be received, an initial sift may be conducted using the personal statement. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.

The interview date will be 1st May.

We will assess you against the following behaviours during the interview process which will include a short task:

  • Leadership
  • Managing a Quality Service
  • Delivering at Pace
  • Working Together

Further Information

A reserve list may be held for a period of 12 months from which further appointments can be made.

Any move to Forestry Commission from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing stating the job reference number in the subject heading.

Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.

This role is full time. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

New entrants are expected to join on the minimum of the pay band.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. 

If you need a change to be made so that you can make your application, you should: 

Contact Government Recruitment Service via as soon as possible before the closing date to discuss your needs. 

Complete the ‘Assistance required’ section in the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

  • Name : Ben Oliver
  • Email :

Recruitment team

  • Email :

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact FCE by email: If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.

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