External Communications Manager

Disclosure & Barring Service

Apply before 11:55 pm on Sunday 26th September 2021


Reference number



£36,645 - £42,015


Senior Executive Officer

Contract type


Business area

DBS - Strategy & Performance

Type of role

Communications / Marketing

Working pattern

Flexible working, Full-time, Job share, Part-time, Compressed Hours

Number of posts



Work can be done remotely but post holders will have a contracted base of Liverpool or Darlington

About the job


The Communications Team sits within the Partnerships and Communications Unit in the Strategy and Performance Directorate. The team has four functions: External Communications, Internal Communications, Strategic Communications; and Editorial and Design.

We require an External Communications Manager to lead the team to support the achievement of DBS’ strategic objective to keep people informed. Leading a team of two External Communications Advisors and a Campaigns Advisor, your role is to provide leadership and direction, and ensure the right skills, knowledge, and technology are in place to deliver high quality external communications for DBS.

As External Communications Manager, you will lead on all external communication activities including media management both reactive and proactive, manage the organisation’s social media channels and oversee external facing campaigns. You will be responsible for managing the organisation’s website and also develop public relations plans for specific areas of the business.

You will be a creative thinker with a passion for sharing stories and promoting the good work of the organisation. You will have a thorough knowledge of social media with experience of growing channels.

Job description

The post holder will:
• Provide strategic media relations advice and approaches to support the organisation
• Support the Head of Communications in providing strategic advice to SLT and board members
• Manage and evaluate the impact of social media and digital communications
• Develop and implement operational public relations plans to deliver effective communications that supports the organisation’s strategic vision
• Be able to write high quality copy for a variety of publications and communications channels
• Develop and deliver a media relations plan to gain visibility and wider understanding of DBS and to raise the profile of the organisation
• Deliver a press office that effectively and professionally manages media enquiries
• Oversee the management of a media database to ensure that media enquiries, responses and other useful resources are captured and evaluated
• Lead the development and delivery of our social media channels
• Manage the media monitoring and social media listening tools and produce regular reports
• Oversee the management of the non-mainstream DBS pages on the GOV.UK platform and any future external facing website
• Work closely with other departments to help develop external stakeholder relations
• Oversee the development of all proactive campaigns
• Be an active member of the Communications Team management, demonstrating leadership qualities and proactively supporting all aspects of the work of the wider team.
• With other Communications Team colleagues, work to foster a culture of knowledge sharing and continuous improvement amongst staff in the team and across the wider organisation.


Essential criteria

Ability to produce engaging copy for different channels.
Ability to work under pressure and to tight deadlines

Proven experience of working in a challenging external facing communications role, with a demonstrable track record in media relations, public relations and digital media.
Experience of delivering communications plans and campaigns.
Knowledge and experience of engaging with national, regional and specialist media.

Excellent written and verbal communication skills, including ability to adapt style depending upon audience and occasion.
Knowledge and understanding of content management systems and social media scheduling tools.

Desirable criteria

Ability to lead, inspire, support and develop others.

Membership of a relevant professional body, such as CIPR.


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Seeing the Big Picture
  • Changing and Improving
  • Leadership
  • Delivering at Pace
  • Managing a Quality Service

Technical skills

We'll assess you against these technical skills during the selection process:

  • Excellent written and verbal communication skills, including ability to adapt style depending upon audience and occasion.
  • Knowledge and understanding of content management systems and social media scheduling tools.


The DBS offers a number of excellent benefits for its employees. These can include:
Generous annual leave entitlement;
Excellent maternity, paternity and adoption schemes (after a qualifying period);
Commitment to the health and wellbeing of our employees;
Employee Assistance Programme;
Flexible working opportunities;
Eyecare voucher scheme;
Occupational Health Service including referrals for counselling and physiotherapy;
24/7 Counselling and Wellbeing Service
Legislative changes and the closure of Employer Supported Childcare scheme on 4 October 2018 will mean that if you are already a Civil Servant and move across the Civil Service, your ability to claim Childcare Vouchers will be impacted. However, you may still be eligible to claim Tax Free Childcare - Click here https://www.gov.uk/get-tax-free-childcare

Things you need to know


Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Ability, Experience and Technical skills.
This vacancy is using Success Profiles, and will assess your Behaviours, Experience, Ability and Technical knowledge.
To apply for this post please provide a CV together with a 1000 word suitability statement outlining your skills and experience to meet the requirements of the role, including all essential and desirable criteria. Please access the following link for guidance on how to apply and how to complete a Statement of Suitability, https://www.civil-service-careers.gov.uk/how-to-apply/

Candidates who are successful at sift stage will be invited to the next stage of the selection process which will involve a behaviour and technical skills based interview exploring examples and evidence you have provided. Candidates will also be expected to deliver a presentation; the topic will be provided to you at the point you receive your invite to interview.

The following behaviours will be tested at interview:
Communicating and influencing
Seeing the big picture
Changing and improving
Delivering at pace
Managing a quality service

Candidates will also be expected to deliver a no more than 10 minute presentation, the topic will be provided to you at the point you receive your invite to interview.

Recruitment timeline

Advert live 07.09.21
Advert closes 26.09.21
Shortlist - week commencing 27 September
Interviews - week commencing 4 October

Feedback will only be provided if you attend an interview.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :  Glenn Bowley
Email :  DBSPeopleSupportTeam@dbs.gov.uk
Recruitment team :
Email :  DBSPeopleSupportTeam@dbs.gov.uk

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