Blackpool, Durham, Glasgow, London
About the job
The main purpose of the role is to provide insight through analysis of data relating to NS&Is products, services, customers and communications activities.
The analyst will be responsible for co-ordinating and producing communications evaluation.
To be an expert on NS&I data and how it can be analysed, modelled and transformed to provide stakeholders with the insight and information they need with a primary focus on the performance tracking and evaluation of communications activities.
Ensure plans are in place to evaluate all marketing campaigns and communication activity. To evaluate the effectiveness of campaigns against agreed objectives and targets.
Provide analysis and insight on the NS&I customer base. To support the business achieve its objectives through the production and provision of visually engaging information, analysis and insight relating to customer, product and channel activity or other areas as required.
To be an expert on the NS&I Data Warehouse structure, content, capabilities and limitations
To be an expert in the interrogation and interpretation of customer data within the DWH using the tools available and appropriate techniques
To support internal customers with the delivery of a wide range of analysis and information requests
To be able to explain analysis to non-data literate internal customers
To provide support to Projects and business change, by providing insight as required
To produce dashboards that track the on-going performance of NS&I communications activities
To produce post campaign analysis using the appropriate data and tools to measure the impact of the activity against objectives and agreed targets
To produce campaign evaluation reports for each activity to agreed timescales covering the objectives, targets, campaign plan, external factors, outcomes, outtakes and learnings
To be able to communicate findings and recommendations to internal and external stakeholders
To manage evaluation planning for all communication activities that will require evaluation, working with business owners of the activity to articulate realistic and measurable objectives and targets
To maintain a list of evaluation plans
To manage the assurance process for evaluation plans
To manage the evaluation requests and evaluation reports to be reviewed by the evaluation group
To manage the evaluation results register and dashboard as a single source of results for activities that have been evaluated
To promote the value and need for robust and timely evaluation to support the ongoing effectiveness and optimisation of communication activities
To support pre campaign analysis to guide targeting (selections and success criteria) and estimate impact for activity based on previous learnings and current conditions
To understand the range of means available with which to target different populations for different objectives including data variables, propensity models and segmentations
Internal Relationship Management
To work with campaign and communication activity owners and stakeholders understanding their range of objectives and strategies and how evaluation can support that
To work with the Atos DWH Maintenance Team raising queries relating to data needed for the provision of evaluation analysis which will require input from Atos
To work with colleagues in competitor intelligence, research and customer experience to ensure appropriate levels of information are available to support the evaluation of activity that has occurred
To translate evaluation needs to the specification of enhancements and developments to the data sources available to ensure the data we have available is relevant as the business evolves
Cross team support
To support other members of the Business Insight team when needed
We'll assess you against these behaviours during the selection process:
- Changing and Improving
- Managing a Quality Service
- Delivering at Pace
- Working Together
We'll assess you against these technical skills during the selection process:
- Substantial experience of business to consumer relational database analysis, report building and data mining
- A good understanding of identifying targets and metrics for campaign and communication activities
- A good understanding of evaluating communication and campaign activities
- A good understanding of retail marketing and communications methodologies
- A good understanding of and experience in presentation and dashboard building
- Solid working knowledge of a data analysis language or tool (e.g. R, SAS or alternative)
- Advanced knowledge of Excel and a good working knowledge of PowerPoint
- Solid working knowledge of a business intelligence/data retrieval tool/language or a data visualisation tool (Tableau, Business Objects, SQL or similar tools for analysis and report production)
NS&I is one of the largest savings organisations in the UK with 25 million customers and more than £202 billion invested. We are both a government department and an Executive Agency of the Chancellor of the Exchequer. Our origins can be traced back over 150 years to 1861.
A small company with a big reach we offer a range of benefits to include flexible working, great opportunities for development and a generous pension scheme. We care for colleagues, respect one another, invest in our people and manage talent effectively.
Learning and development tailored to your role
An environment with flexible working options
A culture encouraging inclusion and diversity
A Civil Service pension
Things you need to know
Successful candidates must pass a disclosure and barring security check.
Selection process details
This vacancy is using Success Profiles
, and will assess your Behaviours, Experience and Technical skills.
We will sift applications based on the following criteria, we will also score your job history and the statement of suitability.
Substantial experience of business to consumer relational database analysis, report building and data mining
A good understanding of identifying targets and metrics for campaign and communication activities
A good understanding of evaluating communication and campaign activities
A good understanding of retail marketing and communications methodologies
A good understanding of and experience in presentation and dashboard building
Solid working knowledge of a data analysis language or tool (e.g. R, SAS or alternative)
Advanced knowledge of Excel and a good working knowledge of PowerPoint
Solid working knowledge of a business intelligence/data retrieval tool/language or a data visualisation tool (Tableau, Business Objects, SQL or similar tools for analysis and report production)
In the interview we will ask questions that will assess you against the following behaviours in the Civil Service Success Profiles Framework - Level 3
Changing & Improving
Managing a quality service
Delivering at Pace
If shortlisted for the role, you will be required to complete an assessment task and be invited to attend a 1 hour panel interview via video call.
Interviews will take place on 2nd or 3rd November 2021
Note we are unable to accept CVs.
This role is subject to Baseline Personnel Security Standard and financial credit checks.
Working for NS&I
Please note: Due to the government guidance as a result of the Covid19 pandemic, the successful applicant will initially be working from home. In the future some travel to different office locations may be required.
Existing Civil Servants who secure a new role on level transfer will maintain their current salary. Internal NS&I employees and existing Civil Servants who are successfully promoted may be awarded a salary increase of up to 10%.
Existing civil servants are welcome to apply for this position under a loan or secondment opportunity. At the end of the fixed term they can then return to their substantive position or a similar role funded and sourced by their home department.
Any move to NS&I from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/.
Please visit our website http://nsandi-corporate.com/about-nsi for further details about NS&I.
Our recruitment process is underpinned by the Civil Service Commissioners Recruitment Principles. If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, please contact us at firstname.lastname@example.org
Feedback will only be provided if you attend an interview or assessment.
Working for the Civil Service
The Civil Service Code
sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
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Contact point for applicants
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