Head of Content Design - CDDO

Government Digital Service

Apply before 11:55 pm on Sunday 28th August 2022



Reference number



£60,500 - £77,900
Up to £77,900 (London)/ £71,000 (National) - based on capability. The base salary of this grade is £64,500 (London)/£60,500 (National). Offers made above this will be made up with a specialist pay allowance


Grade 6

Contract type


Business area


Type of role

Architecture and Data

Working pattern

Flexible working, Full-time, Job share, Part-time, Compressed Hours

Number of posts



Bristol, South West England, BS2 0ES : London, London (region), E1 8QS : Manchester, North West England, M1 2WD


A part of the Cabinet Office, the Central Digital and Data Office leads the digital, data and technology (DDaT) function for government. We put the right conditions in place to achieve digital, data and technology transformation at scale by working with departments, and other government functions like commercial, project delivery and security professionals.

We are responsible for:

Digital, Data and Technology Strategy and Standards, like the Technology Code of Practice, the Service Standard and Open Standards
Cross-government DDaT performance and assurance, including Spend Controls
DDaT Capability Development, including the DDaT pay framework

In the Transforming Government Services directorate we are responsible for:

Our vision is that government delivers efficient, world-leading services that work every time for everyone.

Many of government’s services are non-automated, slow and subject to human error. The scope of a service isn’t aligned with the outcome that users are trying to achieve. It’s often not clear who owns a service, or who’s accountable for its performance.

Our mission is to collaborate across departments to define what good services look like, create the conditions for success and track progress.

Our priorities are:

Bringing together the professions and organisations involved in delivering outcomes for service users
Designing a framework for measuring the usability and efficiency of government services and tracking their progress against it
Creating a set of standards, products and services delivered by the centre to help organisations transform.

Job description

You’ll set the standards for content in the delivery of government services. You’ll work with other Transforming Government Services (TGS) team members to make sure content design as a specialism is an integral part of service transformation and the reform of government systems that support it.

As the Head of Content you’ll:

• develop an understanding of the strategic outcomes the TGS team and CDDO are working towards and contribute to the delivery of those outcomes
• be an expert who is able to demonstrate a passion for and excellence in your profession, developing the processes and culture that enable user-centred design to flourish
• be a credible subject matter expert in your profession and lead the debate on how your specialism needs to be applied and developed in the context of transforming government services
• work with the TGS extended leadership team and CDDO to effectively manage objectives, budget and risk
• align new and existing work to the priorities within TGS and CDDO and appropriately prioritise to deliver maximum benefit with limited resources
• work with teams across CDDO to ensure a joined-up and consistent approach to the delivery of the DDaT service offer from the centre
• work with content leaders across government to share knowledge and best practices particularly around service improvement and digital transformation
• be an ambassador for CDDO in external engagements and interactions with senior stakeholders
• focus on delivery, impact and measurement of your own performance and that of TGS
• seek to continuously improve in all of the above, including seeking feedback and looking externally at best practice


We’re interested in people who have experience:

• leading content teams to produce user-centred, data-informed, accessible content
• leading and delivering at pace in an agile environment and in a culture of continuous improvement, including implementing new or improved processes or ways of working to achieve the right outcomes
• coordinating numerous workstreams simultaneously while adapting to changing priorities
• training, developing and guiding teams of content or user-centred practitioners
• creating, iterating and managing content that meets the needs of users across different channels
• measuring content performance and applying insights to improve content operations and outcomes for users across multiple channels
• building and maintaining effective relationships with stakeholders, managing their expectations and facilitating discussions across high risk and complex areas or under constrained timescales
• establishing shared objectives and working with multiple stakeholders across multiple levels, teams and organisations to achieve these
• influencing and negotiating with senior stakeholders especially to advocate for user-centric approaches to content development and management
• leading the design and implementation of content strategies and setting the parameters for evaluation to make sure objectives are tracked to meet organisational and user needs
• applying strategic thinking to solutions for how to provide the best service in the face of changing needs over time


We'll assess you against these behaviours during the selection process:

  • Seeing the Big Picture
  • Leadership
  • Communicating and Influencing
  • Changing and Improving
  • Making Effective Decisions
  • Working Together
• Learning and development tailored to your role
•. An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension
• Career progression
• Paid volunteering leave
• Access to employee assistance programme
• Career coaching
• Advances on pay
• Death in service benefits
• Cycle to work scheme / facilities
• Access to children's holiday play schemes across different locations


Successful candidates must pass a disclosure and barring security check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check.

See our vetting charter.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours.
The standard selection process for this role consists of:

• An application screening process - Simply, hit apply. We only ask for a CV and Cover Letter (up to 750 words) Important tip - please ensure that your cover letter includes how you meet the skills and experience listed in the “who you’ll be” section above.
• An interview - We will asses you against the behaviours listed
• A presentation at Interview

Depending on the volume of applications we may also include an additional stage, which you will be invited to should you pass the application screening stage.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

CDDO offers hybrid working for all employees. This means that everyone does some working from home/remote working and also spends some time in their local office. You will agree to your hybrid working arrangement with your line manager in line with your preferences and business needs.

A reserve list will be held for a period of 12 months, from which further appointments can be made.

Candidates that do not pass the interview, however, have demonstrated an acceptable standard will be considered for similar roles at a lower grade.

Security Clearance: The level of clearance required for this role is Security Check (SC). If further clearance is required in future, the successful candidate will be expected to complete this.

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
This vacancy is part of the Great Place to Work for Veterans initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

  • Name : Recruitment Team
  • Email : GDS-recruitment@digital.cabinet-office.gov.uk

Recruitment team :

  • Email : GDS-recruitment@digital.cabinet-office.gov.uk

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