Content Designer

Department for Work and Pensions

Apply before 11:55 pm on Thursday 23rd September 2021


Reference number



£35,310 - £40,666


Senior Executive Officer

Contract type


Business area

DWP - Digital

Type of role


Working pattern

Flexible working, Full-time, Job share, Part-time

Number of posts



Leeds, Newcastle-upon-Tyne

About the job


As a content designer at DWP you’ll work on important online services, designing content to meet the needs of millions of service users. You’ll help people find out what they need to know, and do what they need to do, as simply and quickly as possible. It’s challenging and rewarding work for content designers who care about improving people’s lives, and you’ll be part of a large and supportive content design community.

The core purpose of our content designers is to focus on user needs:

• to make complex information and processes easy to understand and follow, and

• to help the government achieve the intended outcomes of its policies.

If you would like to learn more about the role, please contact

Job description

You will:

• be responsible for creating, updating and reviewing content for end-to-end user journeys.

• make sure the most appropriate content is shown to users in the right place and in the right format.

• be comfortable using evidence, data and research to make the right content decisions.

• ensure users can meet their goals and that a service or other product meets policy intent.

• work within a multidisciplinary team across digital and non-digital channels.

• contribute to and use style guides and design patterns to produce consistent content.

• create new content and iteratively improve existing content across digital and non-digital channels to meet user needs and business objectives.

• create clear, joined-up user journeys.

• evaluate current content strategies based on the results of user research and data.

• use the style guide and other standards, along with your exemplary spelling and grammar, to create high quality content.

• take part in user research and be able to work with multidisciplinary teams including interaction designers and developers to create clear and relevant content.

• build relationships and work closely with policy, legal and other expert colleagues to make sure content is accurate and consistent.

• promote user-centred content design within the department and beyond.

• help to keep up a positive and collaborative working environment.

• be an active member of the content design community, contributing to knowledge of best practices.

• contribute to building an inclusive digital culture within the department.

• be able to manage Associate Content Designers.


The responsibilities are outlined in the job description above.


We'll assess you against these behaviours during the selection process:

  • Working Together
  • Changing and Improving
  • Communicating and Influencing

Technical skills

We'll assess you against these technical skills during the selection process:

  • Relationship Management


• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension

Salary Information:

Salary for this role is from £35,310 to £40,666.

Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.

Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.

Existing Civil Servants who gain promotion may move to the bottom of the next grade pay scale or 10% increase in salary whichever would be the greater.

This role can be based out of either Leeds or Newcastle corporate hub locations.

Please find further information on the Corporate hub locations.

Reserve list candidates will be posted in merit order by location. 5 roles are based in Newcastle or Leeds. 1 role is based in Newcastle only.

The Department is committed to promoting flexible ways of working, whilst enabling the business to operate at maximum efficiency and will expect colleagues to work from a blend of locations, including some time working at home, as required. The corporate hub location will be the designated place of work and any remote or home working arrangement does not constitute a change to your designated place of work or contractual Terms and Conditions. Please be aware that this role can only be worked in the UK and not overseas.

This role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Things you need to know


Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.
Stage 1 - Application:

Your application will consist of three parts:

1. A Personal Details application form.

2. Your employment history detailing your responsibilities, skills and accomplishments, plus your qualifications and relevant training. Please copy this information into the box field provided. This should show us that you:

• have experience of working at pace in an agile environment and from a digital perspective.
• have exemplary spelling and grammar and are able to write and edit using a style guide and plain English.
• are able to take a user-centred approach to content design and are able to explain design decisions and other ideas in a way that other people understand.
• are able to put forward the case for content design to senior stakeholders and product owners.
• know how to plan user research and are able to use data and user research to inform content design decisions.

3. Personal Statement: Technical content design exercise - details of the exercise are included in the Statement of Suitability section in the application form. There is a 1250 word limit. This will test the technical skill user-centred content design.

The sift panel will use the information in your employment history and response to your technical content design exercise to assess your experience, skills and knowledge against the criteria above. Sift dates to be confirmed.

For hints and tips on completing your application visit our blog Getting Hired at DWP Digital .


*Due to DWP’s use of anonymised recruitment practices it is not possible for applicants to upload/attach a CV.

When entering information relating to your employment history you will be asked to remove any personal details that could be used to identify you. This relates to name and contact details which might usually appear on your CV. Failure to do so will result in your application being withdrawn.

Stage 2 - Interview:

If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the following behaviours:

Working Together
Form effective partnerships and relationships with people both internally and externally, from a range of diverse backgrounds, sharing information, resources and support.

Changing and Improving
Seek out opportunities to create effective change and suggest innovative ideas for improvement. Review ways of working, including seeking and providing feedback.

Communicating and Influencing
Communicate purpose and direction with clarity, integrity and enthusiasm. Respect the needs, responses and opinions of others.

Relationship Management
Identify important stakeholders and communicate with them clearly and regularly. Build relationships while also meeting user needs. Work to build consensus and improve stakeholder relationships, using evidence to explain decisions made.

Interviews will take place from 7 October 2021.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via as soon as possible before the closing date to discuss your needs.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Other information:

A reserve list may be held for a period of 6 months from which further appointments can be made.

Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing stating the job reference number in the subject heading.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms & conditions of employment, e.g. mobility, pay, allowances. Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP's terms & conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :  Mimi Enefiok
Email :
Recruitment team :
Email :

Further information

If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DWP by email: HR.BUSINESSASSURANCE@DWP.GOV.UK. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission here to visit Civil Service Commission

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