Digital Communications Manager

UK Hydrographic Office

Apply before 11:55 pm on Sunday 31st October 2021

 

Reference number

157849

Salary

£42,507

Grade

Senior Executive Officer

Contract type

Permanent

Business area

UKHO - Customer

Type of role

Communications / Marketing
Digital

Working pattern

Flexible working, Full-time, Job share, Part-time

Number of posts

1

Location

Taunton, Somerset, South West

About the job

Summary

The UK Hydrographic Office is a leading centre for hydrography, providing marine geospatial data to inform maritime decisions. We work with a wide range of data suppliers and partners to support maritime navigation, safety, security and marine development around the UK and worldwide.

Are you a Digital Communications Manager with the marketing communications experience to lead and plan the delivery of global multi-channel digital media creative campaigns?

We are looking for a Digital Communications Manager who will lead the implementation of digital campaigns for our £160m ADMIRALTY Brand. Reporting to the Digital Marketing Manager and part of a digital team within Marketing Communications, you will be the guardian of frontline communications on all of our digital platforms and online media.

Contributing to the overall Brand experience commensurate with our Vision to be ‘a world-leading Marine Geospatial Agency’ against ROI targets, you will be responsible for managing our CMS, digital marketing platforms and tools across the full communications mix.

With three websites, five social channels, video and photography production within your remit, you will be in high demand and developing and implementing the production of content together with your team and agencies.

Job description

Leading the planning and delivery of multi-channel digital media creative campaigns, you will be working on everything from web CX/UX, SEO, analytics and video/image content production.

You will help define the UKHO policy for social media and online engagement, create digital assets to support these channels and be the main point of contact to advise on implementation of all online marketing communications day to day. You will deliver plans through a framework of multiple specialist digital agencies and need to heavily influence internally to gain infrastructure and maintenance support from technology departments.

Responsibilities

The Digital Communications Manager will;
• Champion digital marketing strategy and lead success in the multi-channel digital media environment. You will act as the single point of contact for online communications not just for the ADMIRALTY Brand, but also for other non commercial divisions, the UKHO and the Cabinet Office to ensure alignment. (25%)
• Influence all the internal/external key stakeholders (regularly at senior level e.g. Commercial Director/CEO) across the UKHO. You will need to obtain buy in from multiple senior stakeholders for your plans e.g. EXCO briefing papers, liaise with Cabinet Office and heads of departments (IMT, Law of the Sea, HMNAO). (15%)
• Define, select the appropriate online channel and direct all activity through the management of specialist digital agencies. Web platform development, web content development and all other digital channels that may be required for the ADMIRALTY Brand.(25%) This includes the creation and production of content with a focus on, but not limited to:
› Video; webinar/live broadcast, special effect video/animations
› Sound; podcasts
› Image; ads, data visualisations and infographics
› Words; interactive emails and white papers
› Be accountable for digital communications marketing budget c£300k, within the wider marketing budget, in order to maximise growth and ROI for the ADMIRALTY Brand. (15%)
• Lead the creation, implementation and evaluation of online marketing programmes to achieve marketing objectives, which will include online advertising, sponsorship and social media campaigns, engaging with core market customers in order to achieve the aims of the ADMIRALTY Brand. (10%)
• Keep abreast of the latest digital marketing trends, strategies and technologies. (5%)
• Ensure compliance on Legal, Intellectual Property and technology issues and ensure the UKHO’s online presence meets industry, government and EU legislation. (5%)

Key Skills/Experience
Please note that we will only score against the sift and interview criteria and not the information below

Experience
› Relevant degree level qualification (e.g. CIM/GoogleSquared) and online marketing experience in a B2B environment.
› Experience implementing digital marketing strategy development and alignment in a complex organisation, including website delivery projects.
› Experience of managing multiple/specialist digital agencies.

Technical Skills
› Experience of creating video, image, sound, moving image and word content for CMS systems and YouTube/video platforms.
› Experience of configuration and management of search engine (Google and Bing) and social media (LinkedIn, Twitter, YouTube and Vimeo, Facebook and Instagram) organic and paid platforms.
› Knowledge of web analytic tools to monitor, adapt and report on ROI.

Ability
› Ability to apply online campaign experience to global markets.
› Ability to learn the maritime industry, factors affecting it and how these may impact the UKHO.

Things you need to know
• This role is open to full time, part time, job share. The UKHO will consider flexible working or workplace adjustments, where appropriate.
• Security – successful candidates must pass a disclosure and barring security check and gain a Security Clearance and or a Developed Vetting Clearance
• This position is a fixed term position non-reserved post with the possibility of permanency which is open to full time candidates. The role will be contractually based at our Head Office in Taunton. We are working remotely at present but envisage a hybrid working model post pandemic whereby you will be able to balance your work location between working remotely and in the office. You must be able to travel to the office as and when required. It is anticipated that this will be twice weekly due to the needs of this team.

Pay
Further information can be found in the attached Document “ Additional Pay Information”.

SC – non reserved
This is a Ministry of Defence non-reserved post and although open to UK, British Commonwealth and European Economic Area nationals, successful applicants will require a security clearance (SC) and therefore need to have resided in the UK for a minimum of 12 consecutive months within the last 5 years.

Nationality Statement
Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules. If you’re applying for a role requiring security clearance, please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.

Behaviours

We'll assess you against these behaviours during the selection process:

  • Seeing the Big Picture

Technical skills

We'll assess you against these technical skills during the selection process:

  • Relevant degree level qualification (e.g. CIM/GoogleSquared) and/or online marketing experience in a B2B environment
  • Experience implementing digital marketing strategy development and alignment in a complex organisation, including website delivery projects
  • Experience of creating video, image, sound, moving image and word content for CMS systems and YouTube/video platforms
  • Experience of managing multiple/specialist digital agencies
  • Experience of configuration and management of search engine (Google and Bing) and social media (LinkedIn, Twitter, YouTube and Vimeo, Facebook and Instagram) organic and paid platforms
  • Knowledge of web analytic tools to monitor, adapt and report on ROI
  • Ability to apply online campaign experience to global markets
  • Ability to learn the maritime industry, factors affecting it and how these may impact the UKHO

We only ask for evidence of these technical skills on your application form:

  • Relevant degree level qualification (e.g. CIM/GoogleSquared) and/or online marketing experience in a B2B environment
  • Experience implementing digital marketing strategy development and alignment in a complex organisation, including website delivery projects
  • Experience of creating video, image, sound, moving image and word content for CMS systems and YouTube/video platforms

Benefits

We offer a range of benefits to support your lifestyle, including generous leave allowances, flexible working hours, a lift-share scheme, enrolment in the Civil Service Pension scheme, and regular training and development opportunities.

We operate from a brand new state of the art, award-winning building with an onsite gym, cafeteria, and state of the art meeting rooms; a Chaplaincy service; and an Employee Assistance Programme. We have several internal networks available for you to join, including: Mental Health Group, STEM Ambassadors, Woman’s Network, Pride Network and Disabilities group. Travelling to UKHO onsite parking, electric car charging ports, and cycle-to-work scheme are available.

Full-time employees receive 26.5 days annual leave per year, increasing to 31.5 days annual leave after five years’ service (pro-rata for part-time employees).

We offer many flexible working options. These include: a flexible working hours scheme with up to two days per month Flexi leave, remote working, part-time working, job sharing, paid special leave, career breaks, and unpaid leave. We want you to feel part of something bigger and we encourage team-spirit and a community feel in our workplace.

Parents with children will be supported to enable you to manage work and family responsibilities. We offer an on-site independently run nursery with discounted prices for children of UKHO employees.

Any voluntary move to UKHO, from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. However, you may be eligible for other government schemes including Tax Free Childcare. You can determine your eligibility at https://childcarechoices.gov.uk

With regards to maternity, adoption, and/or shared parental leave the flexibility to have up to 26 weeks full pay, followed by 13 weeks statutory pay and a further 13 weeks unpaid leave. Paternity leave of up to two weeks is available with full pay, subject to certain qualifying criteria.

We offer at least 5 days’ learning and development to each employee per year, with professional membership subscriptions, mentoring, and Civil Service-Learning available to all.

Things you need to know

Security

Successful candidates must pass a disclosure and barring security check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check.

See our vetting charter.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.
The sift is due to take place w/c 1st November 2021
Interviews are likely to be held w/c 8th November 2021

We will try to meet the dates set out in the advert. There may be occasions when these dates change. You will be provided with sufficient notice of the confirmed dates.

The selection process will be designed specifically for the role. As a result, your assessment could include:
• A 10 minute presentation at interview

Short-list Criteria

You will be short-listed against the following criteria

Behaviours – Success Profiles Level 3
› Seeing the Big Picture

Experience
› Relevant degree level qualification (e.g. CIM/GoogleSquared) and/or online marketing experience in a B2B environment.
› Experience implementing digital marketing strategy development and alignment in a complex organisation, including website delivery projects.

Technical Skills
› Experience of creating video, image, sound, moving image and word content for CMS systems and YouTube/video platforms.

Interview Criteria

You will be interviewed against the following criteria

Experience
› Experience implementing digital marketing strategy development and alignment in a complex organisation, including website delivery projects.
› Experience of managing multiple/specialist digital agencies.

Technical Skills
› Experience of creating video, image, sound, moving image and word content for CMS systems and YouTube/video platforms.
› Experience of configuration and management of search engine (Google and Bing) and social media (LinkedIn, Twitter, YouTube and Vimeo, Facebook and Instagram) organic and paid platforms.
› Knowledge of web analytic tools to monitor, adapt and report on ROI.

Ability
› Ability to apply online campaign experience to global markets.
› Ability to learn the maritime industry, factors affecting it and how these may impact the UKHO.

As an important aspect of this role involves regular spoken interaction with members of the public, the ability to converse at ease with members of the public and provide advice in accurate spoken English is essential to be successful for the post. You will be tested on this at interview.

Further Information
We have adopted anonymised recruitment. This means that your name, date of birth and other personal details will not be seen by the sift panel.

It is likely we will be able to start your employment with BPSS clearance (your clean DBS certificate and satisfactory references that we will obtain) before your SC/DV clearance is successful – this is called a conditional offer.

You will be presented with an unconditional offer only once you have obtained the necessary level of clearance for the role.

If your fail to gain SC/DV clearance, whichever is appropriate for the role you have applied for, your employment with UKHO will be terminated immediately.

Our ability to start employment on a conditional basis is subject to the specific requirements of the role and cannot be guaranteed; please contact our recruitment team if you would like further information: Recruitment.queries@ukho.gov.uk

Please note, if you have not been resident in the UK for the last 5 years (for SC clearance) or for the last 10 years (for DV clearance) then you may be requested to supply the information below:
• Evidence of your actual overseas residence (bills or rental agreements confirming addresses etc)
• Police Certificate providing confirmation that no criminal record is held in the overseas country of residence.
• Reference/Confirmation of employment from an employer in the overseas country of residence.
• Reference/Confirmation of residence or travel from friends, companions or fellow travellers that have knowledge of or have been in the company of you, when resident outside of the UK.
• Reference from a UK based organisation maintaining contract with a sponsorship of you, while residing overseas

Disability Confident – Guaranteed Interview

UKHO embraces diversity and promotes inclusion and equality of opportunity. We are a Disability Confident employer, which includes offering a guaranteed interview to candidates with disabilities, providing they meet the minimum selection criteria.

By ‘minimum selection criteria’ we mean that the evidence you provide in your application must demonstrate that you meet the minimum pass mark, set by the short-list panel, for each criteria listed in the ‘short-list’ section, above. The short-list panel will not be made aware of any disability you may choose to declare; this information will be processed solely by HR, in accordance with Data Protection legislation.
If you are a disabled candidate, please ensure you complete the Equality and Diversity form or inform our HR department, at recruitment.queries@ukho.gov.uk, if you wish to be considered under the Disability Confident guaranteed interview scheme.

Civil Service Recruitment

From 01/10/2020, UKHO’s HR Department is to provide a Fair Processing Notice (FPN) to all new applicants after they have been successful at interview.

These candidates will be informed that, as one aspect of pre-employment screening, their personal details – name, NINO and date of birth - will be checked against the Civil Service Resourcing Extract Internal Fraud Database (IFD) and that anyone included on the IFD will be refused employment unless they can show exceptional circumstances.

UKHO’s HR Department will also include the FPN wording advising of the check against the extract IFD in the advert for employment for the pilot departments.

UKHO’s HR Department will, on behalf of the vacancy holder, inform applicants when they are refused employment because of their inclusion in the IFD.

From 28/06/2021- All new applicants, after they have been successful at interview, will be checked against the HMRC PAYE Employment History Database to verify employment records.

UKHO’s HR Department will, on behalf of the vacancy holder, inform applicants when the employment check will be carried out.

UKHO’s HR Department will inform the candidate if the check verifies the employment history.

UKHO’s HR Department will inform the candidate if the check shows gaps in the employment history and will request references from the applicant to cover the employment gaps.

Civil Service Commission
Recruitment into the Civil Service is governed by the Civil Service Commission which has two key functions.
- To maintain the principle of selection for appointment to the Civil Service on merit on the basis of fair and open competition.
- To promote an understanding of the Civil Service Code which sets out the constitutional framework in which all civil servants work and the values they are expected to uphold, and to hear and determine appeals made under it. More detailed information can be found at on the Civil Service Commission website: http://civilservicecommission.independent.gov.uk

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :  recruitment.queries@ukho.gov.uk
Email :  recruitment.queries@ukho.gov.uk
 
Recruitment team :
Email :  recruitment.queries@ukho.gov.uk

Further information

The Department’s recruitment processes are underpinned by the requirement of selection for appointment based on merit, open and fair competition as outlined in the Civil Service Commissioners’ Recruitment Principles, details of which can be found at http://civilservicecommission.independent.gov.uk If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, you should contact the UKHO’s Recruitment Team, Human Resources, Admiralty Way, Taunton, Somerset TA1 2DN or email recruitment.queries@ukho.gov.uk , in the first instance. If you are not satisfied with the response you receive you can further contact the Civil Service Commission at: Email: civilservicecommission.independent.gov.uk or in writing to: Civil Service Commission, Room G/8, 1 Horse Guards Road, London SW1A 2HQ

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