Content Designer

Innovate UK

Apply before 11:55 pm on Sunday 26th September 2021


Reference number



£31,931 - £34,709


Executive Officer

Contract type

Fixed Term

Length of employment

Initially Until March 2022

Business area

IUK - Digital Communications

Type of role

Communications / Marketing

Working pattern


Number of posts




About the job


Job Purpose:

As a content designer you will be working with the digital platform team to create, evaluate, update and review user-centred content at all stages of the end-to-end user journey. You’ll be working with individuals across multiple disciplines in a fast-paced environment, where priorities can quickly change, and new user needs are emerging all the time.

Job description

Key Responsibilities and Accountabilities:

Your main day-to-day responsibilities will be:

Working in an agile environment to design content for transactional services
Managing stakeholders and building successful relationships with them
Taking responsibility for content quality
Engaging with and contributing to content design communities of practice, within UKRI and across government, to share ideas and best practice, and proactively help and support each other
Working with interaction designers to create and iterate prototypes and concepts to communicate and test ideas with users
Collaborating within a multidisciplinary team by sharing content design work
Supporting and attending user research sessions
This is an outline description of the key responsibilities and accountabilities involved in the job. This is not an exhaustive list and the post-holder might be expected to undertake any other duties across the wider directorate, commensurate with the Band and level of responsibility of this post, for which the post holder has the necessary experience and/or training.


Person Specification:

You will be an experienced content designer with previous experience working in a content design role with individuals across multiple disciplines, especially interaction design and user research.


A degree or relevant experience.

Skills and experience:


Meeting GDS standards: Experience working with the GOV.UK content guidance, Design System and GDS Service Standard.
Producing user-centred content: You can design content to meet user needs and make complex language and processes easy to understand. You can present the right information in the right format for what users need. You have robust experience of writing, editing and publishing digital content. You write in plain language in a way that users understand, making information accessible to all. You understand government accessibility requirements and can design content that works with common assistive technologies. You use data, research and evidence to review and evaluate content to make improvements. You consistently and effectively apply content standards and style guidelines to your work. You work to continuously improve content and understand why content lifecycle management is important. You can work autonomously.
Understanding user needs: You can identify tasks that will provide insights into a problem. You can formulate hypotheses, gain insights from data and user research, and make decisions on findings. You understand the range of different users who might access content and services and can identify their needs based on evidence. You can translate user stories into content that meets users’ needs and propose suitable design approaches. You can use quantitative and qualitative data about users to turn user insights into outcomes.
Stakeholder relationship management: You can negotiate with and influence stakeholders and manage relationships effectively. You’re able to influence decisions, deal with challenging situations and remove blockers. You can build long-term strategic relationships and communicate clearly and regularly with stakeholders, supporting mutual needs and commitments while focusing on user needs.
Strategic thinking: You contribute to content strategies and policies and can create content patterns or standards. You provide support for content improvement projects and focus on outcomes.
Working as a content designer in an agile environment: You’re aware of and understand agile methodology and can apply an agile mindset to your work. You can work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery. You’re unafraid to take risks, willing to learn from mistakes and appreciate the importance of agile project delivery to digital projects in government. You’re able to make sure the team has a situational awareness of each other’s work and how it relates to objectives and user needs. You can use a range of tools and platforms to plan and manage your work.

Experience of working with interaction designers to create and update prototypes, including coded prototypes, using the GOV.UK Prototype Kit.
Experience working with financial content, products or services, such as those for grant funding.

As with all roles at Innovate UK applicants will need to demonstrate compatibility with and capability against our Core Competencies:

Thinking and Problem Solving – Stakeholder management – Communication skills – Influencing – Self-awareness/self-management – Strategic awareness – Working with others– Project management

Travel Requirements:

There may be the occasional requirement for national travel.

Civil Service Transfers:

Any move to UKRI from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at Any move within UKRI is not a change in employer and therefore existing childcare voucher provision can continue.


• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension

Things you need to know


Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

1st Interview
2nd Interview

Interviews will be conducted via our video conferencing facility, Zoom.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :  Recruitment Team
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