Digital Engagement and Information Manager

Department for Education

Apply before 11:55 pm on Sunday 26th September 2021


Reference number





Higher Executive Officer

Contract type


Business area

DFE - Operations Group

Type of role

Administration / Corporate Support
Communications / Marketing

Working pattern

Flexible working, Full-time, Job share, Part-time

Number of posts



Darlington DL1 5QE, Manchester M1 2WD, Nottingham NG1 6HJ ,Sheffield S1 2FJ

About the job


At our heart, we are the department for realising potential.

We enable children and learners to thrive, by protecting the vulnerable and ensuring the delivery of excellent standards of education, training and care. This helps realise everyone’s potential – and that powers our economy, strengthens society, and increases fairness.
We’ve also got some refreshed aims that will help us realise our own potential – and each other’s – as a Department:
• Put children and learners first
• Empower yourself and others
• Deliver joined up results and create the conditions for success
• Be data, evidence, and expertise driven.

Job description

The School’s Commercial Team (SCT) within DfE supports school business professionals and leadership teams with their complex procurement, so they can get best value from their budgets and invest savings back in frontline teaching. We also want to support schools to become more confident with their buying.

Within SCT, the Engagement and Outreach Team plays a vital role, and this is where the position of Digital Engagement and Information Manager sits. Our team’s role is to promote approved ‘deals’ for schools, encourage peer to peer support and provide information to support schools with their complex procurement, to help them achieve great value for money.

We promote a wide range of approved frameworks, from ICT and energy to catering and furniture, which allows schools to get good value for money and buy with confidence

This newly created post will take the lead in creating engaging content for our new Buying for Schools GOV.UK blog, Buying for Schools LinkedIn page and our GOV.UK pages. They will also support the wider Engagement and Outreach Team with the delivery of a variety of events.

You will be responsible for co-ordinating and delivering the team’s social media content and working with specialist digital teams to maintain our GOV.UK pages. You will also create content including animations and video to support communications about best practice is school buying as well as helping to source write and promote case studies from the sector.

You will work with the team to develop and implement an engagement strategy designed to ensure that the School’s Buying Programme 2021 has the most impact and helps schools make the most of their non-staff budgets.

SCT is also launching the Get Help Buying for Schools service in Autumn 2021. This will provide an online service through which schools can access advice, guidance, tools and hands-on support with their procurement needs.


The SCT Engagement & Outreach Team is now recruiting for a Digital Engagement and Information Manager. We are looking for an experienced and creative digital engagement specialist.

The post holder will be responsible for:

Please ensure your application reflects the responsibilities of this role
• Creating, implementing and evaluating channel-specific strategies for our social media channels.
• Working with the relevant specialist teams to update
• Creating engaging content for our digital channels.
• Evaluating and reporting on our social media and web activity.
• Creating graphics, animations and video to support the communication of the service.
• Responding to a range of online enquiries including FOIs, etc.
• Adhering to all relevant Government Digital Service policies.
• Support the production of digital information products (i.e. Newsletters)
• Keeping on top of current trends and making use of new and emerging technologies.
• Supporting and contributing to the wider delivery of the Engagement and Outreach Strategy.

The Digital Engagement and Information Manager will become a member of a very supportive and well-established Engagement & Outreach Team in Schools Commercial.

For this particular role, we are looking for an enthusiastic digital specialist who meets the following:

Essential / Key Criteria:
• Experience of working in a busy in-house or agency communications team.
• Substantial experience of using social media channels and blogs in a professional and personal capacity, including the development and writing of content.
• Substantial experience of using a variety of tools to create rich content for social channels, including animations and video.
• Substantial experience of evaluating social content and reporting on findings.
• Strong messaging and creative design skills
• The ability to present complex/technical information in a simplified graphic form
• Substantial experience of user testing to hone content

• Ability to see the wider strategic picture to support their work, narrative, strategy or plan.
• Holds a relevant digital qualification.
• Basic Adobe Creative Cloud skills including Photoshop and Premiere Pro.
• Experience of publishing on government blogs and GOV.UK.

Desirable criteria will only be assessed in the event of a tie break situation to make an informed decision.


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Working Together

Technical skills

We'll assess you against these technical skills during the selection process:

  • Digital Content Design Skills
  • Digital Strategy Development
  • Digital/Social Reporting and Monitoring


Applicants currently holding a permanent post in the Civil Service should note that, if successful, their salary on appointment would be determined by the Department’s transfer / promotion policies.
As a member of the DfE, you will be entitled to join the highly competitive Civil Service Pension Scheme, which many experts agree is one of the most generous in the UK.

You will have 25 days leave, increasing by 1 day every year to a maximum of 30 days after five years’ service. In addition, all staff receive the Queen’s Birthday privilege holiday and 8 days’ bank and public holidays.
We offer flexible working arrangements, such as job sharing, term-time working, flexi-time and compressed hours.
As an organisation, which exists to support education and lifelong learning, we offer our staff excellent professional development opportunities.

Things you need to know


Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.
Stage 1 – Application & Sift

The first selection stage will be a paper sift of your CV and Personal Statement. You will be assessed based on your demonstration of the essential criteria for this role.

Your CV should cover details of education and professional qualifications, employment history, as well as giving details of relevant skills and experience.

Your personal statement (maximum 1,000 words) should include details of how you meet the essential criteria as detailed in the person specification. This is outlined in the Responsibilities section of the job description, please including examples of evidence.

In cases where there are a high number of applications the sift pass mark may be adjusted and candidates will be invited to interview in merit order, i.e. those scoring the highest. We may also conduct a Short sift on 4 Key criteria as outlined below.

• Experience of working in a busy in-house or agency communications team.
• Substantial experience of using social media channels and blogs in a professional and personal capacity.
• Substantial experience of using a variety of tools to create rich content for social channels, including animations and video.
• Substantial experience of evaluating social content and reporting on findings.

Stage 2 - Interview

Candidates that successfully pass the sift will be invited to interview. At interview, you will be assessed using the following Success Profile Elements:



Communicating and Influencing
Working Together

In addition, we will assess you against the following.

Technical skills:

No.1: Digital Content Design Skills

No.2: Digital Strategy Development

No.3: Digital/Social Reporting and Monitoring

If you are successful at sift, we will ask you to provide a 5 min presentation at interview in the form of a slide deck.

A presentation: A digital/social media campaign that you have personally designed and delivered, the challenges you faced and how you addressed them.

We reserve the right to increase the minimum interview pass mark to select the top scoring candidate/s. All candidates will be placed in merit order Highest scoring first.

Other Information

The government is committed to supporting apprenticeships, enabling people to learn and progress in a role whilst earning. We want to monitor the number of people who have completed apprenticeships who are now applying to progress further in their career and are asking this question to all candidates, on all vacancies. You will be asked a question as part of the application process about any previous apprenticeships you have completed. Your response to this question will not affect your application and it is not a requirement of the role to have completed a previous apprenticeship.

For this role the department would not consider sponsoring a Certificate of Sponsorship/visa. Please note we are unable to offer advice on any Visa and Immigration cases.
If successful and transferring from another Government Department a criminal record check maybe carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstance some candidates will want to send their completed forms direct. If you will be doing this, please advise Department of Education of your intention by emailing stating the job reference number in the subject heading.

Department for Education do not cover the cost of travel to your interview/assessment unless otherwise stated.

A reserve list may be held for a period of 6 months from which further appointments can be made.
Candidates will be posted in merit order based upon location preference. Where more than one location is advertised you will be asked to state your preferred location.

New entrants are expected to join on the minimum of the pay band. Applicants who are successful at interview will be, as part of pre-employment screening subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

Terms and conditions of candidates transferring from ALBs and NDPBs

Bodies that are not accredited by the Civil Service Commission and are not able to advertise at Across Government on Civil Service jobs will be treated as external new starters and will come into DfE on modernised terms and conditions with a salary at the band minimum.

Bodies that are accredited by the Civil Service Commission but do not have civil service status will be offered modernised terms and will not have continuous service recognised for leave or sickness benefits. Salaries should be offered at band minimum, but there is some flexibility where this would cause a detriment to the individual.

Bodies that are accredited by the Civil Service Commission and do have Civil Service status will be treated as OGD transfers. Staff appointed on lateral transfer will move on to pre-modernised DfE terms (unless they were on modernised terms in their previous organisation). Staff appointed on promotion will move on to modernised DfE terms. Staff will transfer over on their existing salary (on lateral transfer) and any pay above the DfE pay band maximum will be paid as a mark time allowance. Staff moving on promotion will have their salaries calculated using the principles set out in the attached OGD transfer supplementary information.

Reasonable adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. If you need a change to be made so that you can make your application, you should:

- Contact Department of Education via soon as possible before the closing date to discuss your needs. - Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Any move to Department for Education (DfE) will mean you will no longer be able to carry on claiming childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :  Commercial Recruitment Team
Email :
Recruitment team :
Email :

Further information

The Department for Education’s recruitment processes are underpinned by the Civil Service Commissioners Recruitment Principles, which outlines that selection for appointment is made on merit based on fair and open competition. If you feel your application has not been treated in accordance with the values in the Civil Service Code and/or if you feel the recruitment has been conducted in such a way that conflicts with the Civil Service Commissioners Recruitment Principles, you may make a complaint, by contacting the Central Recruitment Team at the following address If you are not content with the outcome of your complaint you have the right to complain to the Civil Service Commissioners.

We encourage diverse candidates Image of a staff member sitting at a desk with text on the image saying. It’s important to us that our organisation is more diverse, so we encourage applications from people of all backgrounds and identities. We`re especially keen to hear from black, Asian and Minority ethnic candidates who are currently under-represented.

At DfE, we are proud of the commitment we make to diversity and inclusion and of the progress we have made. We have a variety of staff networks and groups for all employees to join, whether you identify yourself as someone who the network is aimed towards or if you just have an interest in diversity and inclusion matters.

Equality and diversity – Department for Education

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