IPO Ref 2359 - C1 Senior Media Relations Manager

Intellectual Property Office

Closing date: 27 Jun 2018

Reference number



£36,609 - £40,179


Senior Executive Officer

Contract type


Business area

Innovation Directorate

Type of role

Communications / Marketing

Working pattern

Flexible working, Full-time, Job share, Part-time



Number of posts



Intellectual Property Office, Concept House, Cardiff Road, Newport, NP10 8QQ.
4 Abbey Orchard Street, London, SW1P 2HT.

About the job

Job description

Do you know your trade secrets from your trade marks? Can you navigate your way around Pirate Bay to patents? If so, the Intellectual Property Office could use your skills because we are looking to recruit a Senior Media Relations Manager.

Based in London or Newport, Your role will be to promote our work, and protect our reputation, through the engagement with the media.

Main Duties:

This role will require acting as a confident spokesperson on behalf of the IPO for all its policy and operational areas; coordinating joint media handling and Ministerial interviews with the Department for Business; generating and managing coverage of both proactive campaigns and some difficult issues; planning all the IPO's announcements and other media activity (often directly with Ministers’ offices); and monitoring and evaluating all relevant media coverage.

The national, local, international and specialist IP media (broadcast, print and digital) all have an increasingly keen interest in the work of IPO and IP in general.

You will work as part of the specialist strategic communication team offering both proactive and reactive advice and support across a range of disciplines including traditional and social media relations, to Ministers, our chief executive, senior management and officials on a daily basis.

We're looking for a media-savvy person with exceptional written and verbal skills who can deal effectively with a broad range of customers from civil servants, to Ministers, No.10 to key stakeholders, as well as the media.

Essential Skills and Attributes:

When completing your application form please ensure that your examples cover the bullet points under each of the following competency headings:

• Be alert to relevant emerging issues and trends and develop an understanding of IP and how this contributes to Departmental and Government priorities
• Actively encourage ideas from a diverse range of sources and stakeholders and use these to inform thinking
• Develop measurable communication objectives to support the delivery of policy.

• Demonstrate flexible, creative thinking. Test and refine ideas to develop innovative solutions.
• Initiate and lead the development of both reactive and proactive, integrated media campaigns that build on insight and tracking data.
• Work constructively with policy colleagues and partners to gain expert opinions.

• Act as a team player and encourage collaborative working within own team and across the organisation
• Demonstrate ability to handle high-profile and sensitive issues and translate often complex issues into more easily understandable material.
• Demonstrate how to develop and nurture excellent relationships with journalists and other contacts.

• Develop and deliver the overall evaluation approach for communication, using relevant tools and guidance
• Analyse media monitoring results to assess the effectiveness of media strategies and inform future proactive and reactive media campaigns.

Desirable Skills and Attributes:

• Ideally educated to a degree (or equivalent level) with a sound understanding of UK national media, economics and politics, Whitehall and Westminster.
• An understanding of Intellectual Property Law
• Minimum 3 years’ experience in similar specialist media/press role (regardless of grade)

In addition, you should be able demonstrate a range of these skills:
• Excellent written and oral communication skills.
• A positive, collaborative approach and focus not just on what you do, but how you do it.
• An understanding of the link between IP, innovation and the economy.
• Awareness of Ministerial priorities, wider (BEIS) departmental business objectives and the broader political/Governmental context.
• Confident and authoritative when acting as a spokesperson
• Give clear, competent and trusted advice.
• Work under pressure for sustained periods – while also maintaining sound judgement.
• Good relationship management skills and be able to maintain key links with relevant people across the IPO.
• Have robust conversations with any stakeholder and to influence their communications activity.
• Work with other government organisations, including No.10, to co-ordinate presentation and policy.
• Keep up-to-date with industry developments in communication through Government. Communications Service and other professional networks.


We'll assess you against these competencies during the selection process:

  • Insight
  • Ideas
  • Implementation
  • Impact



Civil Service pension schemes may be available for successful candidates.


Benefits of working with us:
• A flexible working scheme which has no core hours and excellent opportunities for home, part-time and term-time working;
• A very generous pension scheme, with low employee contributions;
• Eligibility for special and office-wide bonus payments, as well as performance related pay;
• Excellent development opportunities
• Opportunities for secondments, both internal and external;
• Access to the Beneden Medical care;
• Opportunities to join many civil-service clubs such as the Sports and Social Association, Motoring Club (CSMA), which provide numerous discounts to members

When working at Concept House, Newport the following benefits are also available:
• Free car parking on site or close by;
• Use of facilities that we share with ONS. These include an on-site gymnasium, shop, restaurant, coffee shop, cash point and hairdressers.

Please note benefits may be subject to change.


London weighting allowance applies of £3,535 if London based.

Things you need to know


Successful candidates must pass a disclosure and barring security check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check.

Nationality statement

Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules.

If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.

Selection process details

Please note candidates that proceed to the interview stage will be required to give a presentation.
Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.


Candidates in their probationary period are eligible to apply for vacancies within this department.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Contact point for applicants

If you require job-specific information, please contact: James Thomson, Head of Stakeholder Engagement and Media Relations
Telephone 020 7034 2847
Email James.Thomson@ipo.gov.uk

Sift/interview dates and location

Interview Dates: TBC
Interview Location: TBC

Further information

How to Apply:

Please complete the CV section of the application form and upload a covering letter (no more than 2 sides A4) providing evidence of how you meet the essential competencies and where you meet the desired skills and experience.

To find full details of the GCS competency framework please paste this link into your browser.


This post is being advertised to Internal, across Government and external candidates at the same time.

Incomplete and/or late submissions will not be accepted or considered.

Should you have any queries or require any assistance in this matter, please contact the HR Recruitment team at adminvacancies@ipo.gov.uk prior to the closing of the post.

Terms & Conditions:

Please note that IPO has updated its terms and conditions of employment as part of Civil Service Reform. It is the candidate’s responsibility to ensure they are aware of the Terms and Conditions they will adopt should they be successful on application.

Please see the attached Terms and Conditions document.

Voluntary Moves: If your pay (excluding allowances) is above the IPO maximum for the grade it will be capped at the IPO maximum for the grade when you transfer.

If moving internally on lateral transfer you will remain on your current base salary. Please note: All allowances are specific of individual roles and may not be transferable.

Diversity Statement:

The IPO is an inclusive employer where diversity is respected and differences valued. Our positive approach to diversity allows us to select the most suitable applicants free from bias on factors such as age, gender identity, sexual orientation, disability, ethnicity or religion.

Commissioners statement:

The Civil Service recruits by merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles.

Complaints Procedure:

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, please contact;
Dominic Houlihan,
Intellectual Property Office,
Concept House,
Cardiff Road,
NP10 8QQ.

If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission at: http://civilservicecommission.independent.gov.uk/civil-service-recruitment/complaints/

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