Social Media Manager

Advisory, Conciliation and Arbitration Service

Closing date: 19 Feb 2019

Reference number



£33,205 - £37,542


Higher Executive Officer
Grade 9

Contract type


Business area


Type of role

Communications / Marketing

Working pattern

Flexible working, Full-time


36 hours per week

Number of posts



Acas National, 22nd Floor, Euston Tower, London, NW1 3DP

About the job

Job description

An Overview of the Organisation

We are Acas (Advisory, Conciliation and Arbitration Service). We're an independent public body that provides trusted guidance and best practice services to both employers and employees to help businesses flourish. And when things go wrong, our conciliators help to resolve disputes whether there's one person involved or a larger dispute that involves unions. We provide free and impartial information and advice to employers and employees on all aspects of workplace relations and employment law. We support good relationships between employers and employees which underpin business success

All the services provided by Acas are independent, impartial and confidential. An overview of Acas' full range of services is available here:

Acas is staffed by Civil Servants

The Directorate:

Are you passionate about social media? Do you value autonomy / control in a job and love to see your own creative ideas in action? Then the small and friendly communications team at Acas could be the right match for you.

Acas are workplace experts. Our services reach millions of users annually. We currently have over 70,000 followers on twitter, 40,000 members on our LinkedIn page, over 9000 likes of our Facebook page and around 30,000 views every month on YouTube. We’re also on Instagram.

The Social Media Manager is responsible for Acas’ social media content and will potentially line manage a social media apprentice. The successful candidate will join our team at a time when we want to grow our reach with groups such as small businesses and young people who are new to work.

If you get the job you’ll be based in central London five days a week, working closely with colleagues in PR, marketing and internal communications.

Purpose of the role

Main accountabilities

To manage Acas’ presence in social media, helping us to achieve our aim of reaching people in their first jobs, small business owners and HR professionals by driving increased engagement across all channels. Main tasks will include:

•Manage Acas’ day to day presence on LinkedIn, Twitter, Facebook, Instagram and YouTube
•Generate creative ideas for content based on insight and evidence
•Write, create and edit content for use across all social media channels including Twitter, Instagram, LinkedIn and Facebook
•Ensure all content meets accessibility, editorial and other agreed standards
•Write, create and launch paid social adverts for Acas’ social media platforms: Twitter, Facebook and LinkedIn
•Use social media analytics to report back on activity, and co-ordinate and produce reports
•Provide necessary additional support to the Senior Social Media Manager as required
•Support and manage development of regional social media, and new channel development
•Provide advice and guidance to colleagues on the most effective use of social media
•Line manage and develop a social media apprentice

The Person

The successful candidate will be able to demonstrate:

Essential Criteria:

Knowledge, experience and skills

Experience of:

•Creating content for social media; strong copywriting skills, using plain English and ensuring suitability for audiences
•Day-to-day updating and management of an organisation’s social channels
•Community management, providing excellent customer service to customers
•Using social media applications such as Sprout Social, Hootsuite or equivalent
•Using social media analytics to report back on activity, and co-ordinating and producing reports against success criteria
•Ability to work independently, project manage, prioritise and deliver to short deadlines in a fast-paced environment
•Experience in using photo-editing software and creating graphics for social media

Desirable Criteria:

•Experience in paid social advertising on Twitter, Facebook, LinkedIn and Instagram
•Experience of collaborating with stakeholders, the media and PR communication team members on social media activity
•Knowledge of latest social media trends and keeping up to date with best practice in evaluation
•Experience of using Google Analytics
•Experience of running a social media Q&A session and a Facebook Live
•Managing external suppliers and agencies
•Experience of handling social media within the national team of a high profile organisation
•Experience in line management

Prior social media marketing experience is required.

All candidates will be assessed against two Civil Service Behaviours and the four Government Communications Service (GCS) competencies at IO/HEO level for both Core and Digital and the essential and desirable criteria.

We’ll assess you against these Civil Service wide behaviours during the selection process:

•Delivering at pace
•Working Together

Technical Skills

We’ll assess you against the four Government Communications Service competencies during the selection process:




Civil Service pension schemes may be available for successful candidates.


On joining us, you would automatically become a member of the ‘ALPHA’ Pension Scheme, unless you choose the ‘partnership’ pension scheme (Civil Service Additional Voluntary Contribution (CSAVC) Scheme), or you can opt out.

If you already subscribe to a pension scheme, you may be able to transfer the benefits into the Civil Service Pension Scheme. Or, if you have been a member of the Civil Service pension arrangements before, you may be eligible for a different pension choice. Upon Joining, we would tell you about this.

On appointment, you will be entitled to 25 days paid annual leave rising to 30 days after 5 years service. You will also be entitled to 9 days paid privilege and public holidays a year (pro rata).

All new entrants to the Civil Service will be required to undertake a 6 months’ probation period.

Other benefits

Tax Free Childcare is now in affect and will formally replace the childcare voucher scheme in October 2018. Under this new scheme the Government will pay £2 for every £8 parents pay their childcare provider. For further information please click here.

From on or after 4 October 2018 any move across the Civil Service may have implications on an employee’s ability to carry on claiming childcare vouchers.

Interest free season ticket loans (after 12 months’ satisfactory service)

We offer interest free loans for the purchase of season tickets, enabling you to get the best discount on your travel.

Cycle to work scheme
If you'd rather hire a bike and cycling equipment to travel to work, we offer a
cycle scheme where the hire costs are deducted from your monthly salary. This leads to savings in tax and national insurance.

Employee Health
We offer workstation assessments and eye care vouchers for eye tests and/or spectacles for DSE use. We also provide an employee assistance programme which provides expertise and advice on health, wellbeing and lifestyle matters.


This post does not attract relocation allowances.

Things you need to know


Successful candidates must pass a disclosure and barring security check.
Successful candidates must pass basic security checks.

Selection process details

Selection Process
The selection process is in two stages: initial sift, and then a success profiles based interview testing strengths, technical and behaviours for those who have successfully passed the initial sift.
There will be a written exercise as part of the interview, details of which would be made available to candidates who have passed the sift stage, details will be provided upon invitation.
Your CV and written statement will be reviewed to assess your suitability for the post. Feedback will only be provided if you attend an interview or assessment.
Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.


Candidates in their probationary period are eligible to apply for vacancies within this department.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Contact point for applicants

Application process
Please provide your Diversity Monitoring Form, CV and a written statement of suitability citing examples of how you meet the essential, desirable criteria, behaviours and technical skills in no more than 2000 words. You will also need to address the behaviours and technical skills for this role.
We would recommend using sub headings for each of the behaviour and technical skill competencies within your personal statement.

Closing Date
Applications should be sent to HR Recruitment email by Tuesday 19th February at 23:59 pm - Late applications will not be accepted.
Successful candidates will then be invited to interview on a date to be notified.
Offers will be conditional upon references and ‘baseline’ security checks.

Sift/interview dates and location

Interviews will take place week commencing 25th February 2019

Further information

Candidates wanting to know more about the post should contact
Valentina Etaghene E: T: 0330 109 3652

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