CMA2084 Behavioural Adviser

Competition & Markets Authority

Apply before 11:55 pm on Wednesday 24th April 2024



Reference number



£46,000 - £49,950
A Civil Service Pension with an average employer contribution of 27%

Job grade

Senior Executive Officer

Contract type


Business area

Data, Technology and Analytics Unit (DaTA)

Type of role


Working pattern

Flexible working, Full-time, Job share, Part-time

Number of jobs available



Belfast, Cardiff, Edinburgh, London, Manchester

Job summary

If you offer expertise in consumer behaviour, technology, policy or legislation, this position presents an exciting opportunity to join the CMA’s Behavioural Hub and help address competition and consumer issues across UK markets.

About the CMA

We help people, businesses, and the UK economy by promoting competitive markets and tackling unfair behaviour. Our work is wide ranging, ambitious and often new and challenging.

Consumers are increasingly encountering misleading and manipulative business practices online. These practices are changing the face of regulation in the UK and around the world, and understanding the effects and potential harms on consumers is a crucial part of future consumer and competition policy.

The CMA’s Behavioural Hub aims to make UK markets fairer and better for people as they are, rather than as they should be. We are a team from a diverse range of disciplines and professional backgrounds and our expertise spans behavioural insights, research methods, economics and data analytics.

We champion a culture that respects your work-life balance and encourage flexible working patterns. If you share our passion for improving consumer outcomes and a fair deal for all we welcome your application. If your professional expertise sits outside of those disciplines mentioned but you think it would give you a valuable perspective, please apply.

Job description

As a Behavioural Adviser, you will play a supporting role in designing, delivering and supporting projects that tackle market issues. You will support behavioural insights input for multiple cases or projects, as well as assist in building capacity for qualitative, quantitative and experimental research projects.

You will work with internal and external experts including data scientists, technology insight specialists, economists and market researchers, shaping cross-cutting publications and joint analytical/research projects. You will help to establish the role of behavioural insights across the CMA's work, maintaining and communicating a consistent and valuable behavioural offer (e.g. consultancy, capability building, evidence building and research).

This is an exciting time to join our team, as we seek to expand our capabilities at the intersection of behavioural science and other relevant fields, including user experience, AI, experimental methods, consumer psychology, technology, behavioural economics, consumer and competition law, data science, consumer policy, and more. 


  • Support behavioural insights input for multiple CMA cases or projects. These frequently include identifying and analysing consumer and firm behaviours and issues based on empirical evidence and behavioural literature, as well as advising on potential solutions and how to test them. 
  • Support building capacity for qualitative, quantitative and experimental research projects, including coding experiments, developing stimuli, managing logistics and recruiting participants. 
  • Contribute to cross cutting publications on key behavioural themes in the CMA working with internal and external experts (e.g. online choice architecture). 
  • Support the Hub to establish the role of behavioural insights across the CMA’s work, including maintaining and communicating a consistent and valuable behavioural offer (e.g. consultancy, capability building, evidence building and research)  
  • Work with CMA data scientists, technology insight specialists, economists and market researchers to shape joint analytical / research projects. 
  • Develop and maintain an understanding of developments in relevant competition and consumer policy, research and empirical evidence.  
  • Build and maintain relationships with behavioural units in other government departments and regulators (both within the UK and internationally) for knowledge sharing and strategic alignment. 
  • Contribute towards the Behavioural Hub’s capabilities and operations, including sharing knowledge; contribute towards learning and development initiatives; develop tools; improve ways of working; represent the CMA at public events; and contribute to future recruitment.  

Person specification

  • Experience of developing and using insights about people’s behaviour to understand problems, develop solutions and achieve organisational objectives (e.g. in a commercial, policy, regulatory, or legal environment). 
  • Effective communication and influencing skills, including helping to produce high-quality outputs (e.g. presentations, publications) suitable for and to influence non-technical audiences.
  • Experience of working in multi-disciplinary teams and/or developing stakeholder relationships.
  • Experience of one or more of the following:
  1. conducting and/or using behavioural research to address problems, including for example: online experiments, lab experiments, field trials, natural experiments, behavioural design, A/B testing, user and concept testing, qualitative and quantitative methods.
  2. designing, analysing and/or testing user interfaces of consumer-facing technology;
  3. developing and/or working with consumer- or competition-related policy or legislation; and/or
  4. analysing and distilling behavioural literature to develop actionable insights or recommendations to influence others’ decision making.

To find out more about the CMA please click below:

CMA – Working for the CMA , Civil Service Careers (

Or our LinkedIn page:


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Making Effective Decisions
  • Working Together
  • Seeing the Big Picture

Technical skills

We'll assess you against these technical skills during the selection process:

  • Behavioural Insights
Alongside your salary of £46,000, Competition & Markets Authority contributes £12,420 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

As well as the interesting and varied work you’ll do to contribute to effective competition in the UK, and to ensure consumers get a good deal when buying goods and services, you’ll also benefit from: 

  • An exceptionally generous pension scheme with a significant employer contribution and range of options, including a tax-free lump sum at the point of retirement and injury, ill-health and life assurance benefits
  • 25 days leave (increasing to 30 days over five years), plus 8 public holidays and an additional day off for the King’s birthday. In addition, you’ll be able to access a wide range of other types of leave as and when you need it, including generous maternity, paternity, shared parental leave and adoption options, as well as paid special leave for volunteering 
  • Season ticket loans, cycle to work scheme, flu vaccinations and eye tests
  • Access to the Civil Service Sports & Leisure, giving discounted gym membership, high street discounts, free access to UK wide attractions and a free Tastecard
  • A range of wellbeing benefits, including an employee assistance programme, flexible working options and family friendly policies, regular networking events and professional learning opportunities at work 

Any move to the CMA from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at” 

Like many other organisations, we operate a hybrid working model with a mix of office and home working. We believe this supports us to deliver our best work while allowing the flexibility to maintain balanced and healthy lives. We work at least 40% of our time from our office locations across the UK. 

If you’re already a civil servant being appointed on level transfer, you’ll retain your existing terms, including annual leave. If you are being promoted you’ll receive either a 10% pay increase or the new grade minimum, whichever is the greater. Applicants new to the civil service can be considered for appointment at a salary higher than the starting point indicated above, but not more than the advertised mid-point, depending on skills, knowledge, experience and qualifications. 

We are fully committed to being an inclusive employer and ensuring equal opportunities. We want a diverse workforce that reflects the consumers we serve. We welcome applications from under-represented groups, including ethnically diverse people, people with a disability, people with diverse gender identities and from people of different ages. 

We welcome applications from under-represented groups, including ethnically diverse people, people with a disability, and people with diverse gender identities.  

We are an accredited Disability Confident Employer and disabled applicants meeting the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview

Our Values 

The CMA delivers impactful outcomes for people, business and the UK economy.​ We are Ambitious and Evidence-based, and always strive for Excellence.​ We treat everyone with Respect, and are Collaborative and Inclusive.​  

Everything we do is underpinned by the Civil Service values: Honesty, Integrity, Impartiality and Objectivity. 

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

As part of the application process you will be asked to complete a CV an online application form where you will be asked to answer some role related questions. Further details about application requirements are listed on the application form. 
The selection process will comprise of the sift (CV & application question review) and an interview. Interviews will be conducted virtually, by Microsoft Teams.

In the sift the role related questions you have answered in your application will be considered. 

The sift will take place between 01 and 10 May 2024.

If your application is successful you will be invited to attend an interview. You will be notified via email to log-in to your Civil Service Account and book your interview slot. You will be sent an email with full details of your arrangements for interview. 
Interviews will be held from week commencing 20 May 2024.

The first part of the interview will comprise of a presentation, details of which will be forwarded in advance of the interview.  The second part of the interview will be a 45 minute -1 hour panel interview where you will be asked questions based on the Behaviours, Experience and Technical skills outlined in the role profile. 

Reasonable Adjustments:

We want to make sure no one is at a disadvantage during our recruitment process because of a disability, condition or impairment. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

If you need a change to be made so that you can make your application, you should complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process.

For example, you may need wheelchair access at interview, or if you are deaf, a Language Service Professional. You might also require additional time to complete a timed assessment or a sign language interpreter to support with the relaying of information.

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

  • Name : Serena Connor
  • Email :

Recruitment team

  • Email :

Further information

If your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, you should contact in the first instance. If you are not satisfied with the response you receive you can contact the Civil Service Commission

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